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CRI news Reuters reported that in the face of the company's largest quality safety crisis, Toyota car company CEO Mr. Toyota chapter men let themselves in the just concluded the exhausted after the United States congressional hearing will be held this week in a low-key visit to China in an attempt to mitigate the fears of Toyota quality.

According to the associated press reported that Toyota will direct flights to China from the United States meet with Chinese Government officials and media, shows that Toyota's attention to the Chinese market. Last year, China's domestic automobile sales for the first time exceeded the United States, became the world's largest automotive sales market.

The world's largest economic and financial analysis of the institutions ― United States worldwide visibility (IHS Global Insight) analyst John Tsang (John Zeng transliteration) said: "Toyota President current visit China because the country has the world's largest car market, and last year in China from low-end to high-end range products sales, including Lexus like such high-end models. ”

"If Toyota in the Chinese market, then it is in the position of the global automotive industry will be challenged. "Who think so. Last year, the Chinese Government has introduced a series of measures to stimulate consumer purchase, such as Beijing has launched the 4 trillion yuan (equivalent to 5850 billion) economic stimulus programmes. Therefore, even if the recessionary impact on auto sales in major markets worldwide has decreased, but in the same period, sales in China were up 53% to $ 360 million.

The group with the license and guangqi Toyota automobile production in cooperation with the company last year, sales of automotive 70 000 9 thousand vehicles, sales of just over the previous year, an increase of 21%, in the Chinese market share in a relatively small, only 5%. As including universal, mass Ford and , United States and the European automotive giants in the Chinese market more aggressively expanding slightly to , Toyota and such Honda Japan automotive manufacturers at present is not the mainstream automotive manufacturers in China.

It is reported that Toyota plans and Mr. Zhang Nan Zhongguozhijianzongju of officials and is scheduled for 6 p.m. local time (five United States Eastern time) to a Chinese media and international media are invited to attend the press conference.

Low-key visit

Toyota spokesman said, Toyota, Mr. Zhang man during the quality problems will be discussed, but he refused to reveal the details. The spokesman confirmed that the company heads, Senior Managing Director of quality Sasaki Hiroaki (Akira Sasaki) and Toyota China Kato ya big (Masahiro Kato) along with the President's visit. Mr. Toyota chapter men visit China for the message very little public appearances have limited the number of times, and his last week in the United States Congress to give evidence of high performance was in sharp contrast.

As a result of a series of damaging the reputation of the brand and quality automobile recall events, in the United States this Toyota largest market impact is particularly bad, Toyota chapter men were Mr. United States Congressmen of successive question. Accept the Parliament hearings at the same time, he also in Washington and the United States Toyota employees, Toyota Motor Sales, and is responsible for the quality and safety of United States officials.

About a month ago, as the car's sudden acceleration and brake problems growing security quality crisis, Toyota has a worldwide recall of approximately 850 million cars. In contrast, Toyota in the Chinese market quality accident that also limited so far as the accelerator and recall of defective Toyota RAV4 (Gallery Forum) buggy 75552 vehicles.

Toyota in November this year in the Chinese market sales target is 80 million units, sales of 13%. Most analysts this year on the market made by the expected sales for the 10% and Toyota established objectives generally in line. The company in January of this year's sales in China increased by 53% to $ 7 million 2 thousand vehicles.

[Edit: meipeng]