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Ford Canada CEO: next decade of oil power car still mainstream





CRI news Beijing time on the morning of September 10, according to foreign media reports, Ford Motor Company Canada Branch Chief Executive David �� Mondragon (David Mondragon) 9 September declared that in the next ten years, only 1%-2% of the consumers ' buying electric cars, but most consumers still traditional oil power cars and trucks as preferred purchase object.
Mondragon predicts that by 2020, the traditional internal combustion engine will occupy the market share of 75%, and hybrid engines will occupy the market share of 20% to 25%. Pure power engine market share may be smaller than the current market share.
In a Toronto Hotel to accept local reporters, Mondragon claim: "for battery-electric vehicle customers, they need to change the daily driving habits. These customers have to charge for electric vehicles per day, and calculates the distance each time travel. "Monte Mondragon declared that if oil prices continue to climb up, customers may choose to smaller, more fuel performance vehicle. Even so, the next-generation fuel high-performance electric vehicle and vehicle requirements evolve, the numerous obstacles still exist.
First of all, oil prices may be present per barrel and $ 70 per barrel rise 120 to 140 $, this is the electric vehicle development provides prerequisites. But the current prices of pure electric vehicle is much higher than that of the oil-dynamic models. And purchase oil power cars compared to buying electric cars customer value back (that is, two dynamic models of the post) to the next 10 to 15 years to recover, and the purchase of hybrid power of customers in the next seven years to recover.
Secondly, the popularity of the electric car would be a heavy burden on the national power grid. Study results show that the use of electric vehicles on the customer's daily power consumption is using oil-dynamic vehicle customers daily power consumption by 2 times.
For this reason, it is believed that in constructing the pure power transport system is still a long way to go. However, Ford has been in electric vehicle research and development over 10 billion, and plan to 2012 launch includes hybrid power, 5 electric vehicle models.
Monte Mondragon declared: "in the reseller promotion plans and prices relatively inexpensive stimulation, the current high fuel consumption rate of trucks (including SUV and other car models) sales higher than the low fuel consumption rate of car sales. This trend will last until 2011, but in the long run, this trend does not have the capacity of sustainable development. We clearly understand that the people of increasing consumer demand is not a company's long-term development sustainable routes (of sales stimulation, etc.), the company also failed to stimulate long-term commitment to the high cost of consumer demand. ��
In August, truck sales accounted for the automotive industry sales total of 55%, of which 10% of sales benefited from the recent fall in oil prices and the financial crisis in 2008. During the 2008 financial crisis, the Government stimulus measures of encouragement, car sales to become the mainstream automotive sales industry.
Monte Mondragon declared: "we expect, in the near future oil prices will once again rise to us $ 100 per barrel, this will encourage consumers to once again select vehicle fuel performance high. "(Tianbao)