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Opel automotive

The mention of Opel, most people think of the lightning, it represents a kind of quality, but also symbolizes the purity of Germany. This is a full of legendary brand, this year, Opel will usher in a 111-year-old's birthday.

Opel at the beginning of the founding members are a sewing machine company, 1911, August 19, a fire, the Opel's sewing business put the painting. Fortunately, before the Opel family brother Heinrich Friedrich and in respect to automobile manufacturing generated great interest and set up the automotive sector.

In 1929, General Motors bought Opel company 80% of the stock, Opel is offered car insurance and car hire business. In 1931, General Motors bought Opel company all the stock, formal merger Opel, GM Europe's first subsidiary. At present, the Opel's products throughout the world in over 20 countries in over 100 markets. Become the world's largest automobile manufacturer in the world.

In marketing strategy, Opel has its peculiarities. As early as 1924, upcoming dealer warranty cost standardized concept into practice. Then, in 1926 Opel Laubfrosch models the company significantly lower price, success has opened up new markets. This kind of "high-quality low-priced car" marketing strategy, making Opel cars in 1928 possessed 37.5% GFZ automobile market.

In 1946, after the second world war the first small truck Blitz in the Opel plant completed; 1947 recovery and sale of small passenger cars Olympia; 1950 Russelsheim depot on the reproduction.

1951, Opel complete factory engine try to test the fields of engineering. This self requires quality management initiative, the Opel's lightning signs with a dazzling golden ring. 5 years later, the Opel No. 2 million cars off the Assembly line, at the same time enable K40 new bodywork factory to productivity enhancement.

In 1962, the Opel brand new enabled Bochum Depot, line slowly advancing new Kadett A car finish, is preparing to hold line, heading for Rome, New York, Paris, Tokyo, play its "world car" excellent role. In 1966, Kadett productions up to one million units, while record annual sales of more than 100 million records, become the flagship car Opel.

Kadett car line is Opel car factory of longevity car in 1985 for the European car of the year award. While the Kadett car line in 1991 was renamed as the Astra production models, but continue to follow the Kadett, therefore the first generation of Astra is called Astra F, then in 1998 change subsection called Astra G.

In 2004, a single drive global travel feat that Opel excellent quality the best prove that also let "Opel Astra Astra (Gallery Forum) (Astra)" name again to the car's attention.

Today, Opel is still insist on using the latest design and the most advanced manufacturing technology production cars, with outstanding design, innovative technology and environmentally-friendly ideas to provide consumers with the best quality products, this is the "lightning" as a sign of the Opel brand has been committed to the basic principles.

Also, pay attention to environmental protection by Opel company, will be in 2011, produced the first electric vehicle Ampera, believe ― will bring for Opel more broad prospects. (WAN)

Integrated foreign coverage, the United States President Barack Obama in recent G-20 Summit held that Obama will take this November visit to Korea, restart and Korea Government US-ROK free trade negotiations, and will work to resolve bilateral trade issues left.

In April 2007, the Bush administration and Korea signed US-ROK free trade agreement (FTA), but the final result of us beef and auto-export articles on differences remain in the "out" State.

Obama and Korea Government restart trade negotiations, the world's most closed one of the automotive market ― Korea automobile market is expected to open three cheqi country United States. At present, in the United States market in Korea automobile quantity every year approximately 70 million units, while in Korea market United States automobile number 7000 vehicles only. The questions have been raised with the trade dispute between the two countries.

In response to the message, United States domestic automobile manufacturers Ford vehicles on the Obama administration and the Korea restart expressed strong support for the trade negotiations. Ford said in a statement: "Ford is hope and the United States Government and Congress together towards Han MI new trade regulations. Korea market on United States Cheqi open, we will demonstrate to Korea consumers United States automobile industry's rapid growth and strength. ”

However, the difference is that the United States for another local cheqi ― General Motors has always maintained a neutral attitude. General Motors subsidiary in Korea is universal Daewoo Korea fourth largest automotive manufacturer in China. It is obvious, GM free from ROK-US car import/export level will benefit less than Ford.

Figure Ford for India market star

Integrated foreign coverage, in view of the global economy recovers, as well as the increasing demand for automotive, Japan's third largest cheqi plan in Indonesia factory invested $ 20 million, and the plant production capacity in 3 years doubled.

Nissan said to 2013, Nissan Indonesia production capacity will double to 10 million units; Nissan Indonesia sales from 21,440 2009 increased to 9 million.

Nissan CEO Carlos ・ dagorn (Carlos Ghosn) said: "Nissan will make large-scale investments in Indonesia. I'm Indonesian economy and the automotive industry's future. ”

Dagorn also said: "Nissan was considering Indonesia as Nissan automobile export base. Next year, Nissan will establish a research and development in Indonesia, for market research, vehicle appraisal and quality control. ”

Super cars news today, as the Detroit three cheqi ( General, and Ford Chrysler ) heard the word "Asia", in their mind is the first, followed by China and India. However, in addition to China and India, Asia was also a territorial intensively to wait for their pioneering and occupation, that is from 10 countries, 5.5 billion demographic composition of the Association of Southeast Asian Nations (ASEAN).

　　Opportunities

The ASEAN member countries including Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Viet Nam. According to J.D. Power forecasts 2010 Southeast Asia car sales will reach 200 million units, i.e. achieve United Kingdom market size, and 2015 and this figure will increase to 260 million. Visible, the Southeast Asian automotive market with great potential for development.

　　Status

Detroit three in Southeast Asia are facing a tough battle. It is expected that GM, Ford and Chrysler 2010 Southeast Asian market joint sales will reach 5.5 million units, representing Southeast Asia market share of only 3%. Of these, Chrysler annual export to Southeast Asia market hundreds of vehicles only.

　　Challenge

Since the mid-1990s and into the Southeast Asian market, the Detroit three has been affected by the strong oppression rixiche enterprises. To Toyota and Honda rixiche enterprises is headed by the automobile market in South East Asia, South-East of rulers occupies 90% market share.

Thailand and Indonesia is Southeast Asia's largest car market, the annual car sales are up to 60 million units. Followed by Malaysia, annual sales of 50 million units. The remaining 30 million distributed in Viet Nam, the Philippines and Cambodia and other countries, but these countries, car sales have no more than 15 million units.

Detroit three crocodiles ideas let Thailand and Indonesia consumers abandon Toyota Corolla (Gallery Forum) and Honda SI domain (Gallery Forum) , Japanese products to purchase their cars and trucks. While Mara Gracia, Detroit three more let local cheqi beautex (Proton) and Perodua-owned automobile company retaining outside the door.

Ford and GM in the late 1990s has established production base in Thailand, hope you can achieve economies of scale, and from the production base to export to Southeast Asia. However, South-East Asian regional economic integration development significantly slower than expected, automotive import and export trade remains infant stage "". In more developed countries in Southeast Asia, import tariffs remain high, resulting in sales of imported vehicles accounted for less than 10%. Southeast Asia regional integration is one of the obstacles is the political differences between countries, such as the military dictatorship in Myanmar, vibrant democracies management Indonesia, as well as communism line Viet Nam and Laos. Among the countries of economic power but also a large gap. Singapore is a wealthy country, Myanmar and Laos were the world's least developed countries.

　　Breakthrough

In the face of the Japanese competitor of "rule" status and South-East Asia Economic and trade aspects of the obstacle, the Detroit three cheqi surrender?.

At present, the Detroit three to Thailand as their breakthrough. They want to Thailand into their export base. Thailand is expected to be in 2010 to produce 150 million cars and trucks, of which half will be used to export. 2015, Thailand automotive production will reach 220 million units.

GM and Ford plan to Thailand to raise annual production of 30 million units. Ford also recently announced that it will invest in Thailand 4.5 million to establish the first factory, the factory alone from 2012 began to produce for export focus of Ford models.

In short, Detroit Cheqi executing Southeast Asia policy is: tenaciously and rixiche enterprises scramble the rapidly growing Southeast Asian automobile market, Thailand into global production and export base, and will gradually be increased to 100 exporting countries.

Southeast Asia's population reaches twice the United States, and the national income is growing. Southeast Asian automotive market battle is a battle for Detroit Cheqi are worth to face battle.

(Moving cars)