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7 April, the Daimler group officially announced Reynolds and " - Nissan Alliance" Association in developing a series of substantive items on the extensive strategic cooperation, the two groups will share experiences in order to quickly realize benefits maximized.

Under the cooperation framework: co-operation for equity swap, Powertrain shared, core technology-sharing and technology jointly developed, Renault-Nissan will hold the Daimler group 3.1% stake, Daimler group will hold a Renault and Nissan company 3.1% stake. According to reports, and Renault-Nissan's cooperation, Daimler is intended to strengthen the car electrification, improve fuel efficiency, small cars in the areas of competence in research and development. Cooperation projects include shared or joint development cars and small commercial vehicle engines. Also, for electric cars and other green cars to cooperate in research and development.

As of the day before the signing, Renault, Nissan company and the market value of the Daimler group to 105 million euros, 297 million euros, 377 million euros, the total market value of the new Union to 779 million euros, to become the world's largest auto Union interests.

But if to sales volume, Renault-Nissan and Daimler automotive sales totaling $ 764 million scale after - public Suzuki Union (about 864.4 million units) Toyota , car (about 781 million), is the third largest in the world. In January this year, Germany-Volkswagen and Japan Suzuki Association, became the world no. 1 big Auto Union.

Super cars news integrated foreign , mass recently completed vehicle preferred shares for sale and collection of 41 million euros in funding.

Volkswagen to April 14, issued a statement that the public has to 65 euros per share price sold 6490 million shares of preferred stock, and raise funds for the 41 million euros.

Frankfurt Stock Exchange on the day of the data display, Volkswagen stock price 3.2% (2.19 euros) per share, to; 69.69 euro Porsche stock price 1.3% (0.59 euros), to

Last week, overseas media reports said automobile will Nissan, Micra in India production models, and from 2012 years ago in India, add new 82 home sales outlets.

Nissan Micra will become in India local production of the first models.

Nissan Micra

Renault -Nissan Alliance will start at Chennai in India producing latest Micra lift back models. Nissan Micra models expected new 2010 fiscal year sales volume in the India market up to 8 million units. India market will initially be 20 dealers sell the Micra models, and plans for 2012 in India, add new 82 dealers shop.

Nissan sales in India native Micra models, the Chennai manufacturing of Micra models exported to Middle East and Africa. In addition Nissan, also some parts of India manufacturing exports to the Micra or March models in Japan, China and Thailand's assembly plants.

Vehicle manufacturers (OEMs) and suppliers (OESs) faced pressures are increasing. They are available through engineering services outsourcing (ESO) to increase flexibility and lower costs. Both must reduce development costs, and make full use of engineering outsourcing to increase flexibility and efficiency. Many market players have cheap engineering workforce and excellent low cost vehicle design. Their learning curve up very fast, therefore are accelerating into the high-end market and force the successful enterprises reduce project costs. Roland ・ Berger Management Consulting Co., Ltd. on the major automotive companies charge a market research, analysis of the main areas of engineering outsourcing trends and successful business operation. According to the findings of the expert to vehicle manufacturers, suppliers and engineering service provider offers comprehensive comments and suggestions.

"Due to a sharp increase in development costs, automotive vehicle manufacturer will undoubtedly develop closer cooperation in the market, and basic technology uniform industry standards," Roland ・ Berg partner, this study author Wolfgang Dr ・ the Hart (Wolfgang Bernhart) said, "you can take advantage of engineering outsourcing to control high research and development costs. "In a market downturn, whole-vehicle manufacturers trying to research and development activities in the camp, but they still need external engineering power resources to put the growing list of cars and derivatives, and handle complex new technologies.

And information technology and other industries of outsourcing, global automotive engineering services outsourcing is still an emerging trend. But its importance is growing: in 2008, automotive engineering services outsourcing market accounted for automotive research and development spending of less than 10%. Taking into account the pressures faced by the automotive industry, this proportion will be slow and steady growth, and in 2013 to about 12%, average annual growth of 4-5%. Whereas research and development expenditures are self-employed per year drop slightly 0.1%. Some areas (such as body/internal) growth rate will not be very large, the most significant outsourcing growth appears in dynamical systems and electronic/electric fields.

"Engineering outsourcing has three advantages: savings in costs and improve flexibility, access to complementary competence,"

Roland ・ Berg automotive industry Center partner Norbert ・ Dressler (Norbert Dressler) said, "in the short term, reduce the cost of engineering outsourcing is the biggest advantage. The company's external engineers can complete a simple task, fees are generally lower, and engineering services outsourcing providers to cooperate to reduce the company's fixed and development costs. "Taking into account relevant processes and coordination costs, offshore development is in the company's internal research and development cost savings of 25-35%. "However, outsourcing of engineers after the idle will not necessarily leave the company. They can join the other important projects, but those needs within the company to complete the difficult engineering projects may also make use of these resources. "This reflects the project outsourcing's second biggest advantage: flexibility. Companies can thus obtain a large number of engineering resources, and rapidly increase, decrease or adjust resources.

And engineering services outsourcing company cooperation can also gain extra competitive edge. Current trends of the electric power system is a case in point. Electric power system is the automobile companies face a major challenge. Companies must reserve a large amount of additional engineering resources, not only to complete the project of "conventional" workload, but also carry out additional research and development tasks of electrification. And engineering services outsourcing providers can solve this problem.

Vehicle manufacturers and their suppliers to develop engineering services outsourcing policy programme

Although engineering services outsourcing with these advantages, but also have many shortcomings, it is necessary to strengthen the management. Its drawbacks include: duplicate research and development activities and implied cost may result in loss of professional skills and to reduce the cost effectiveness. The company shall be the development of outsourcing and off-shore development perfection. Dressler: "the most important thing is that the car manufacturers and suppliers must clearly outsourcing projects, objects, cooperated suppliers, and get tangible benefits.

Roland ・ Berg's research illustrates successful engineering services outsourcing strategy should contain the ten initiative. Including clear and future-oriented research and development policy (in lots of engineering outsourcing) and subsequently in the global development and implementation of research and development activities. Due to cooperation with third parties will increase complexity, therefore prior explicit and streamline internal development process.

Engineering service provider should continue to improve professional skills

The study also from engineering service providers (ESPs) perspective on the market. Partner of the Harte pointed out: "non-core parts and fundamental technology further standardization as an engineering service providers brought much opportunity for them to help car manufacturers deal with complexity and increase vehicle variants will bring challenges. "However, engineering service provider must also take measures to ensure the successful development of its business. For example, engineering service provider shall, in accordance with the requirements of vehicle manufacturers, the development of specific areas of advanced technology, to form Myung

True competitive advantage. Most vehicle manufacturers that have end-to-end car production capacity, and the lack of clear expertise is not desirable. In fact, they take on this. Engineering service provider required for vehicle manufacturers and suppliers to lay down clear and integrated value proposition, and expertise to develop market entry strategies. The Hart added: "engineering service providers and their customers are clearly their respective scope of global research and development, in order to better meet the growing demand for engineering services. ”

Kenilworth (xietao interns week ruifeng) Ford car last week announced that it plans to launch before the end of this year (3) adopt patent technique of Ford EcoBoost engine. Ford expects to 2013 EcoBoost engine output of the world can reach 150 million units.

According to the plan, the next Ford global 80% to 90% of North American vehicle and will adopt the EcoBoost engine.

These three EcoBoost engine including: will apply in Europe C-MAX 1.6 l four-cylinder engine, the engine will deliver faster acceleration and leading to the same level of fuel economy; to be in the next generation Ford Explorer and EDGE on the use of 2.0 l four-cylinder EcoBoost V6 engine; 3.5 l EcoBoost engine, will be assembled in North America's best-selling pickup cars F-150, the car will have a V8 engine.

This year, Ford EcoBoost engine will be taken to China, with EcoBoost engine specific models in the Beijing International Auto Show unveiling. According to reports, EcoBoost is a combination of fuel direct injection and turbocharger technology, enables small-displacement engine in fuel economy, at the same time the traditional large displacement engine output power.