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Ford will be closed down 70 old brand mercury cars





2010-June 3, United States automobile manufacturers Ford officially announced that, due to the market demand unceasingly decreasing, will stop production of mercury brand cars. For most Chinese fans, mercury is a completely new brand, but in fact, mercury is has a 70-year history of the traditional United States automobile brand, creating a glorious history. Unfortunately, most people could understand mercury, it has quietly withdrew from the stage of history. Recalling the Mercury brand's history and development trajectories, recalling the past, and not in order to explore the reasons for its decline, just for the period not forgotten Memorial ・ ・ ・

War heroes

Mercury brand founded during World War II in 1939, its founder is head of Henry Ford ・ Ford son Sergio Eide ・ Ford. At that time the United States society is in confusing period, new world war imminent, Sergio Eide that launched some of the more mass models of the cars went into civilian life, so the Mercury brand came into being. Although the Mercury brand was later crowned with the title of a high-end brand, but the Ford on the brand's position from the beginning till the very fuzzy. Some people think than mercury is Lincoln lower a level of luxury brands, the view was also expressed that mercury is Ford's a high-performance brand.

Mercury brand's first car design is based on the Ford Falcon, and named Mercury 8. To the early 1940s, the car's tenure have reached 155000. Mercury 8 pick-up V8 engine, the power of up to 95-HP, was the Ford power strongest models, even better than the famous Ford V8 power 10 HP more.

Usher brilliant

In 1945, Ford will mercury and Lincoln brand, founded the Lincoln-Mercury Division, 1949 mercury have their own independent LOGO. However in the second world war and after ten years, the Mercury brand almost no birth classic cars, Park Lane and Turnpike Cruiser, vehicle production time is not long. Although the development has been slow, but the Mercury brand have begun slowly accumulate in the United States. Then the Mercury brand began to mature, its most cars are based on Ford's design, and integrated into the platform and some Lincoln cars luxury elements, mercury gradually developed into styling unique high performance car brand. 1970s, the Mercury brand reached its peak of development, its vehicle sales reached 58 million, but this is also the gradual decline of mercury.

Into the 1980s, the energy crisis caused by the auto start, pure high-performance models are no longer being accepted by the market, the Mercury brand development has become increasingly difficult. United States Government has introduced more stringent fuel consumption standard, crude oil prices a year from $ 15.85/barrel soared to 39.5 USD/barrel, faced with this situation, Ford and other American Motors have opted for the same road: reduce the car's size, weight and fuel consumption. Mercury Capri brand launched in due time and the Bobcat, new car, 1993, mercury ushered in a peak period, its vehicle sales reached 48 million. In addition to the mentioned earlier, both the car and MPV Villager Mountaineer SUV is the Mercury brand is very popular in the model.

Troubled

Since the beginning of the 21st century, the Mercury brand development very difficult, fewer and fewer new models and their cars more and tend to the Ford models, began to lose their own style. In recent years, the global financial crisis on the automotive industry's impact is very large, mercury can be even worse. Although these two years, Ford began gradually warmed up, its global market share reached 16%, but the Mercury brand but only 0.8%. In the global automotive industry is in the pursuit of low-cost operation, Ford can only know, eventually closed the Mercury brand. About the Mercury brand of history, here are basically done. Plymouth, Ozzy Mobil, Pang Dick, mercury, more and more traditional car brand is becoming history. Although the outcome, these brands have failed, but they are after all in the global automotive industry has its own history.

There are "you"

1939 Mercury

Mercury brand first, in 1939, including Coupe and sedan, Convertible cabriolet, 1940 and 1941 respectively change subsection has been production to 1949.

1967 Cougar

Cougar is Mercury history's most famous models, based on the Ford Mustang car design, equipped with V8 engine, the power of up to 390 horsepower.

1949 Series 9CM

After World War II, paragraph 1, of the Mercury brand models, the design based on Ford models, but created a unique form of mercury design style. 1951 and 1952, individually change subsection, quickly becoming a very popular after the second world war.

Milan

Milan is the Mercury brand launched in the last paragraph of models, and Ford Fusion shared platform. Car hybrid system consists of a 156 horsepower, 2.4 l 4 cylinder engine and 106 horsepower of the motors. This system all power output is 191 horsepower, enough to make our Milan from static to 96 km/h 8.5 seconds. And Fusion hybrid, Milan hybrid driving like a normal car, let you forget it is a hybrid car. Steering device very accurate, weight or just right, the braking system is also good, body control is outstanding, driving up feeling man steady but not coarse, can even say it is a medium size on the market so far of the best of a hybrid car.

Mariner

At that time, the Mariner compared to Ford Escape to a more unique, more elegant, and Escape before the face with a big f-series truck family has the same characteristics, in the water tank guard stood in front of the front wall, Mercury Mariner sports has inherited the family's vertical grid, and Milan and the new Sable shared DNA. Grid reaches to the bottom of the front wall, you sure look more cars.

Classic cars:

Sable

Sable and Ford Taurus well-known models (Taurus) with platform, once the Mercury's best selling models, but since 1996 a serious downturn in sales in 2005 were once cut off. But Ford did not fully renounce it, in 2007, this time to pick up is not forgotten people, the flagship 08 Sable again appears in paragraph long before the United States. But it still did not bear the burden of saving the Mercury brand.

1983 Grand Marquis

Grand Marquis series was born in 1983, featuring Ford 4.6L V8 engine. After repeatedly change subsection, has sold 18 years, becoming a mercury history sales top models.

Reporter Tam Kung

European NCAP criteria more strictly next year the launch of a new evaluation system





Kenilworth (static Crystal) European NCAP introduced next year more stringent safety standards, the new collision neck test and scoring rules will be published at the end of this year, based on a new evaluation system for the first vehicle collision test results will be published in the month of February next year.

From next year onwards, the European NCAP rule makers plan to launch a new appraisal system, which means that the product to obtain cheqi highest evaluation will be more difficult. European NCAP believes that the current motor vehicle safety standard area pedestrian safety is still the need to continue to improve and space. At present, no one model can be in pedestrian safety at the highest 4-star evaluations, average rate of only two stars. Depot to attract consumers to purchase, is to focus on improving the safety of passengers. In order to overcome this deficiency, the new evaluation system will include the vehicle's overall security, and also the first advanced driver assistance technology such as electronic stability control and prevent neck sprain installations on the safety of the passengers into the appraisal system.

Under the new assessment system for the first vehicle crash test results will be announced in February next year. European NCAP Michiel van Ratingen, Secretary General of the said European NCAP is necessary as an incentive to improve vehicle safety car factory and continue to establish higher standards of security. "Today the fleet evaluation models maybe tomorrow is not. ”

(The Beijing News)

Toyota plans to the resumption of the United States, Brazil and all the thawing of the factory





CRI Board according to the Japan of the Sankei Shimbun "reported that motors, Toyota plans to start construction was stopped by the United States of Mississippi and Brazil Sao Paulo State factory. The 2008 economic crisis impacts and frozen Chinese factory will also start building this Toyota all those affected by the crisis and to restore all the frozen items.

It is reported that Toyota plans to 2011 for half a year after the United States industrial plants processing resumes. Car Corolla "(Gallery Forum) " annual output will be about 10 million units. "Toyota Corolla" is oriented to the United States introduced a car, Toyota company and United States GM (General Motors) joint venture to build factories shut down in April, replaced by export from Japan. But because of the yen, the deterioration of the balance of payments, the company plans to restore in the United States again local production.

Toyota also plans to resume in mid-2011 Brazil Sao Paulo State 2 factory production, plan for emerging countries produce strategic small cars. It is reported that Toyota at Brazil's market share of about 2%, the company put into strategic small cars in order to expand the market share in Brazil.

It is reported that Toyota is protected by worldwide economic crisis, once stopped the construction of the factory. However, in the sales fast recovery of China, Toyota has recommenced in Changchun's 2nd factory building.

In emerging countries market constantly intensifying price competition cars, in addition, the European financial crisis affecting the currency exchange rate fluctuations are soaring for this, Toyota considers to continuously strengthen the company's production capacity at the local factory. Will start building from the economic crisis and the freezing of all projects. (Yi Hai)

2010 Ford Automotive quality rankings: the rise of Toyota decline





Super cars news, comprehensive foreign reports global well-known research company J.D. Power

United States will provide the private users with electric vehicle charging equipment





Early tianjing Vios Volt electric vehicle purchasers will have the opportunity to get a value of us $ 2000 households charging station ― according to General Motors, this funding comes from the Obama administration pursued an economic stimulus payment.

In General, this project will provide a total 15000 electric vehicle charging the device by the purchaser, one Volt buyers to 4400 places. The project is aimed at in the home, workplace and public places installation charge equipment, to encourage users to buy electric vehicles and electric vehicle charging device optimized.