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From June 11 to 19, Nissan proving ground vehicle Chase bang, worldwide media, government officials and industry veteran analyst of 500 people to experience the Nissan will last 12 months the official launch of pure electric car to hear the wind (LEAF), this is the current public participation in the largest global electric car test drive activity.

Although the test drive vehicles have a wide range of evaluation, but economic, practical and full driving pleasure, is the car for the vast majority of those feelings ― a test drive ― but only those feelings, that is sufficient for Nissan Motor shareholder confidence, but also to include Japan, the United States, Portugal, Netherlands, United Kingdom and Ireland, and the first to hear the wind subscribers are value for money. In fact, the allocation of people, is above 500 people as part of a trade mission.

Electric vehicle strategy lead punch

Although Toyota this whether domestic or international, is the biggest competitor is unswervingly promote hybrid plans, while Nissan (China) investment co., Ltd Managing Director Hashimoto Thai Chao also in the South are journalists describe the Nissan's new energy vehicles, with the exception of strategic, a pure electric vehicle, Nissan has always insisted on other research and development of new energy solutions, including hybrid electric, fuel cell, and attaches great importance to the traditional internal combustion engine fuel economy improvement. But at least the next 10 years, Nissan has pure electric vehicles, as their preferred new energy strategy.

In addition to the end of this year will take the lead in global investing with lithium-ion battery's first production electric car to hear the wind, the Nissan on electric car has a greater ambition. Nissan CEO Carlos ・ dagorn that 2015 ", Nissan will produce 50 million electric cars, 10 years will occupy the global electric car market share of 10%. "But at the end of December of this year the market next year end of March until the 2010 fiscal year, Nissan to hear the wind sets the sales target is at least 6000 vehicles.

In order to take the lead in operation electric car, -Renault-Nissan alliance in the field of electric vehicles has invested 40 billion euros over its three electric vehicle production base in the production of products covers three brand 8 models, all associated investment projects including 5 battery equipment factory and 7 vehicle assembly plant. At the same time, in order to successfully promote global launch vehicle, Nissan is also working with the world, in over 50 countries, Governments and relevant organizations to establish a zero discharge partnerships.

According to the plan, to hear the wind will start in October this year in Japan after shore plant production, Nissan United States, Tennessee, Sm yrna factory will start production in the second half of 2012, the United Kingdom Sunderland plant will begin production in 2013, of which the recovery bin factory and Sunderland plant production is 5 million. In marketing, to hear the wind will be December this year in Japan, the United States, Portugal and the Netherlands started to sell, and in 2011, in the United Kingdom and Ireland sales, the end of 2011, hear the wind will also be imported into the Chinese market. And globally, Nissan plans to start from 2012 to hear the wind's massive sales.

Breakthrough power cost barriers

Lithium-ion battery compared to other materials for vehicle battery, the realization of the material on the revolution. But because of the high cost, while lithium-ion battery car in many laboratories has been a success, but the bumpy road of industrialization. And Nissan in recent years use and N E C and other companies in the automotive lithium-ion battery, the cost of research and development have made significant breakthroughs. In 2007, Nissan and N EC Corp. And EC TokinCorp N. Cooperation established automotive energy supply Corporation (A ESC). The company mainly produces and sells for pure electric vehicles and fuel cell cars compact lithium-ion battery. "Three years ago started operation, an electric vehicle lithium-ion batteries cost about 3.5 million, now costs only 1 million, and we believe that in a couple of years later, this cost can be reduced by half!"

Power battery costs dropped significantly, and Nissan electric vehicle has the potential to market. According to Nissan Motor calculation, and the same level, with the performance of fuel car, if travel time compared to six years, monthly traffic 1 000 km, hear the wind power takes about 8.6 million yen (Japan Tokyo night charging prices), the traditional fuel car oil costs you will need to 67 million yen (148 Yen/l). While in the United States, to hear the wind once fully charged at a cost of around $ 3 USD.

Mature technology to real

Cost issues resolved, battery technology matures and vehicle platform improvements become Nissan launched volume production electric vehicle.

In addition to the production and sale of electric cars, the Nissan also provides a package of charging solutions: in Japan, Nissan will national 2200 a Nissan dealer storefront setup regular charging device, while in one of the 200 dealer fast charging devices installed in order to ensure that all Japan domestic every 40-km radius of at least one fast filling device. These will be installed fast charging device is Nissan Motor has just developed, its price is only for the current market price of other fast charge facilities. While in the United States, Nissan will provide home charging of docking charger and is responsible for installation, consumers buy these devices and the installation of average costs will not exceed US $ 2200.