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Opel automotive

The mention of Opel, most people think of the lightning, it represents a kind of quality, but also symbolizes the purity of Germany. This is a full of legendary brand, this year, Opel will usher in a 111-year-old's birthday.

Opel at the beginning of the founding members are a sewing machine company, 1911, August 19, a fire, the Opel's sewing business put the painting. Fortunately, before the Opel family brother Heinrich Friedrich and in respect to automobile manufacturing generated great interest and set up the automotive sector.

In 1929, General Motors bought Opel company 80% of the stock, Opel is offered car insurance and car hire business. In 1931, General Motors bought Opel company all the stock, formal merger Opel, GM Europe's first subsidiary. At present, the Opel's products throughout the world in over 20 countries in over 100 markets. Become the world's largest automobile manufacturer in the world.

In marketing strategy, Opel has its peculiarities. As early as 1924, upcoming dealer warranty cost standardized concept into practice. Then, in 1926 Opel Laubfrosch models the company significantly lower price, success has opened up new markets. This kind of "high-quality low-priced car" marketing strategy, making Opel cars in 1928 possessed 37.5% GFZ automobile market.

In 1946, after the second world war the first small truck Blitz in the Opel plant completed; 1947 recovery and sale of small passenger cars Olympia; 1950 Russelsheim depot on the reproduction.

1951, Opel complete factory engine try to test the fields of engineering. This self requires quality management initiative, the Opel's lightning signs with a dazzling golden ring. 5 years later, the Opel No. 2 million cars off the Assembly line, at the same time enable K40 new bodywork factory to productivity enhancement.

In 1962, the Opel brand new enabled Bochum Depot, line slowly advancing new Kadett A car finish, is preparing to hold line, heading for Rome, New York, Paris, Tokyo, play its "world car" excellent role. In 1966, Kadett productions up to one million units, while record annual sales of more than 100 million records, become the flagship car Opel.

Kadett car line is Opel car factory of longevity car in 1985 for the European car of the year award. While the Kadett car line in 1991 was renamed as the Astra production models, but continue to follow the Kadett, therefore the first generation of Astra is called Astra F, then in 1998 change subsection called Astra G.

In 2004, a single drive global travel feat that Opel excellent quality the best prove that also let "Opel Astra Astra (Gallery Forum) (Astra)" name again to the car's attention.

Today, Opel is still insist on using the latest design and the most advanced manufacturing technology production cars, with outstanding design, innovative technology and environmentally-friendly ideas to provide consumers with the best quality products, this is the "lightning" as a sign of the Opel brand has been committed to the basic principles.

Also, pay attention to environmental protection by Opel company, will be in 2011, produced the first electric vehicle Ampera, believe ― will bring for Opel more broad prospects. (WAN)