General Motors plans to introduce a new brand in Korea
United States General Motors at the moment in Korea sales have Cadillac and generic Daewoo two car brand. However, GM Korea branch announced 27, before the end of next year, GM plans to launch in Korea and then two brands, one of the Chevrolet brand has, one is a brand new Alpheon brand.
Korea associated press that invoke the General-purpose Daewoo automobile manufacturing company, a management team, General Motors plans to 2011 in Korea before the end of the car, the Chevrolet sales this year Alpheon brand.
As a new brand, a vehicle with Alpheon named earlier this year on Busan international motor show has been unveiled. Previous media always think, is the universal Daewoo Alpheon model name.
"Alpheon not models, but the brand," the Senior Manager said, " like Japan Toyota car brand Lexus. ”
Alpheon plan to this autumn in Korea market sales.
United States General Motors Daewoo Auto after the acquisition of Korea to universal Daewoo brand in Korea sales Cadillac and two universal Daewoo brand vehicles.
These two brand sales in Korea last month exceeding 1 million units, representing the month Korea domestic and imported car sales 8.3 per cent of the total.
There are media reports, Alpheon actually General Motors under the Buick brand of change label. First in Korea to sell Alpheon models may is new Buick Lacrosse (Gallery Forum) .