Southeast Asia into the following three Detroit after India next battlefield
Super cars news today, as the Detroit three cheqi ( General, and Ford Chrysler ) heard the word "Asia", in their mind is the first, followed by China and India. However, in addition to China and India, Asia was also a territorial intensively to wait for their pioneering and occupation, that is from 10 countries, 5.5 billion demographic composition of the Association of Southeast Asian Nations (ASEAN).
Opportunities
The ASEAN member countries including Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Viet Nam. According to J.D. Power forecasts 2010 Southeast Asia car sales will reach 200 million units, i.e. achieve United Kingdom market size, and 2015 and this figure will increase to 260 million. Visible, the Southeast Asian automotive market with great potential for development.
Status
Detroit three in Southeast Asia are facing a tough battle. It is expected that GM, Ford and Chrysler 2010 Southeast Asian market joint sales will reach 5.5 million units, representing Southeast Asia market share of only 3%. Of these, Chrysler annual export to Southeast Asia market hundreds of vehicles only.
Challenge
Since the mid-1990s and into the Southeast Asian market, the Detroit three has been affected by the strong oppression rixiche enterprises. To Toyota and Honda rixiche enterprises is headed by the automobile market in South East Asia, South-East of rulers occupies 90% market share.
Thailand and Indonesia is Southeast Asia's largest car market, the annual car sales are up to 60 million units. Followed by Malaysia, annual sales of 50 million units. The remaining 30 million distributed in Viet Nam, the Philippines and Cambodia and other countries, but these countries, car sales have no more than 15 million units.
Detroit three crocodiles ideas let Thailand and Indonesia consumers abandon Toyota Corolla (Gallery Forum) and Honda SI domain (Gallery Forum) , Japanese products to purchase their cars and trucks. While Mara Gracia, Detroit three more let local cheqi beautex (Proton) and Perodua-owned automobile company retaining outside the door.
Ford and GM in the late 1990s has established production base in Thailand, hope you can achieve economies of scale, and from the production base to export to Southeast Asia. However, South-East Asian regional economic integration development significantly slower than expected, automotive import and export trade remains infant stage "". In more developed countries in Southeast Asia, import tariffs remain high, resulting in sales of imported vehicles accounted for less than 10%. Southeast Asia regional integration is one of the obstacles is the political differences between countries, such as the military dictatorship in Myanmar, vibrant democracies management Indonesia, as well as communism line Viet Nam and Laos. Among the countries of economic power but also a large gap. Singapore is a wealthy country, Myanmar and Laos were the world's least developed countries.
Breakthrough
In the face of the Japanese competitor of "rule" status and South-East Asia Economic and trade aspects of the obstacle, the Detroit three cheqi surrender?.
At present, the Detroit three to Thailand as their breakthrough. They want to Thailand into their export base. Thailand is expected to be in 2010 to produce 150 million cars and trucks, of which half will be used to export. 2015, Thailand automotive production will reach 220 million units.
GM and Ford plan to Thailand to raise annual production of 30 million units. Ford also recently announced that it will invest in Thailand 4.5 million to establish the first factory, the factory alone from 2012 began to produce for export focus of Ford models.
In short, Detroit Cheqi executing Southeast Asia policy is: tenaciously and rixiche enterprises scramble the rapidly growing Southeast Asian automobile market, Thailand into global production and export base, and will gradually be increased to 100 exporting countries.
Southeast Asia's population reaches twice the United States, and the national income is growing. Southeast Asian automotive market battle is a battle for Detroit Cheqi are worth to face battle.
(Moving cars)