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Renault in China push 5S mode increases the leisure culture features





Kenilworth (reporter Cui Tricor) last week, as Wuhan beautiful cordially Reynolds brand flagship Reynolds brand for completion of the network expansion will open a new mode. Built in traditional 4S shop model, Renault's first 5S mode and investment subsidies given to dealers large.

As Renault's first new brand flagship store, Wuhan honest shop in occupies an area of 5000 square meters, more than ever, all stores. New standard storefront best feature is that the criteria on the basis of the 4S shops, increase a lot let consumers enjoy leisure culture, art-bit functionality. Reno greater China CEO Chen Chang said, "Reynolds China new brand store construction standards established, marking the franchisees image upgrade process starts".

Although this channel innovation, Reynolds China does not direct investment or equity participation channels, but the store process will give distributors the larger subsidies. Stakeholders, the new store design, furniture and decoration, China investment by Renault, Renault China also take on new or reconstructed store cost half.

Reynolds, expected by the end of 2010, the number of outlets in China Renault will increase to 49, of which 15 new franchise dealer store under the new brand for construction of the standards. The end of 2011, Renault will complete all franchisees of upgrading.

In addition to the flagship store, Reynolds China innovation using the modular combination construction shop. Flagship store, standard shops, City Hall, as well as secondary stores four built store standards, will be adapted to local conditions in each region. Renault dealer network development responsible, Reynolds China network development will adhere to the "flexible applicable" principle, the rate of return on investment in the first place.

[Edit: wyautozhang]