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With approach of spring footsteps, March, Japan Automobile sales school "Spring". Sales rose to become the country's overall characteristics of the automotive market, and car sales year-over-year increase.

According to the Japan Automobile Dealers Association, April 1, statistics, 3-month new car in Japan (excluding mini cars) sales for 443298 units, an increase of $ 37.2%. This is the country's automobile sales in the first 8 months of continuous growth.

According to statistics, March Japan mini car (engine displacement 0.66L) sales of 231196 vehicles, an increase of 3.7%, for the third consecutive month of growth.

In accordance with automobile brand classification, Toyota ( is not included brand Lexus) continues to be Japan, sales of automotive market incumbent champion, total sales 204514 cars, sales volume increased 50.7%, close to the month in Japan the new cars (excluding mini cars) half of the sales.

Imported car sales, Japan imports March car sales up 9.8 percent for 25492, continuous 5 months to achieve growth. , Including , public Benz , BMW , Audi , imported car brand sales year-over-year increase of 12.8% to $ 23494. Public (not including its sub brand), Japan sales in imported car brand in the win every time, for 6252 units, an increase of 17.7%.

Sales from the rally is gratifying, Japan automobile market has started to seem to emerge from the shadow of the financial crisis. However, the Japan automobile sector market prospects still reveals a deep concern.

It is understood that for fiscal 2009 Japan car sales rise biggest contribution is the Government buying green vehicle implementation of tax cuts and purchase subsidy policies. The policy will end in September this year, 10 months after the automobile market can maintain it's growth to the Japan industry left a lot of suspense.

Ribenqichegongyexiehui March 18, published a report on the FY 2010 Japan Automobile sales prospects are not encouraging. The report noted that the Government purchase subsidy policy after 2010 ~ 2011 March the significant drop in auto sales.

3, Japan automobile market has three highlights of King, of course, belongs to the Toyota hybrid cars Prius (Gallery Forum) ; kill out of "dark horse" is a newly launched hybrid cars ― ― ― CR-Z Honda; through price positioning, revealing the future of dominating the intent is Nissan green leaves. These three cars are new energy vehicles.

With the burst of the bubble economy, Japan automobile market in 1990, after reaching its peak downturn. However, hybrid vehicle's marketing and promotion of electric vehicles is reflected in the auto market advantage and hope. In my opinion, this is also different from other developed countries Japan automobile market.

Prius sit champion

This year, declared in the global implementation of large-scale recall, the United States Congress held hearings, Toyota chapter men to consumers an apology, companies face criminal investigations and penalties, and a series of news reports on the Toyota air waves. Many industry insiders worry that recall the aftermath of the events will impact the Toyota sales in the global market. At least now, the Japan Automobile manufacturers in the domestic market continues to favour.

Japan Automobile Dealers Association's statistics show that the Toyota Prius hybrid vehicle sales for the 3 month in the local community, not only 35546 far higher than 2 month 27008 and 11 months in a row, a single type of monthly sales champion. Association spokesman said: "recall events seem to have no impact on Japan market demand for the Prius. ”

As far as I know, part of the Toyota Prius models announced the recall, only a very small number of Japan consumers cancel the order. Currently, the models presented in Japan the supply status, order a Prius consumers need to wait 3 months before pick-up.

In addition, the Prius to 277485 sales reach for fiscal 2009 Japan Champion models. Toyota's car while creating a record ― the first hybrid cars become Japan market annual Champion single models.

Honda CR-Z popular

26 February, Honda in Japan market price of approximately $ 16 million to 18 million yuan of sports hybrid vehicle CR-Z. The company plans to pass the car, driving pleasure and energy-saving emission reduction of eye on Zimmermann.

At that time, Honda's sales target is 1 month. However, the company announced that as of 24 March, the number of orders CR-Z has been exceeded 1 million units, exceeding the monthly sales goal of 10 times.

Market performance beyond CR-Z Honda expected, this also implies a necessity. As last year, the Toyota Prius and Honda Insight-style market, hybrid vehicle appearance will become the mainstream car market in Japan. Market feedback shows that low-cost or the cost of hybrid cars more easily in the Japan market success.

CR-Z's hot prompted more Japan Cheqi in hybrid vehicle market. 29 March, Toyota officially announced , will provide up to Mazda for hybrid electric vehicle technology. Mazda will be 2013 launches hybrid models, the loading of the engine by Mazda independent development, Ni-MH battery, hybrid control system, converters, energy recovery brake system from Toyota parts manufacturer. The two companies is a win-win cooperation, not only can you enable Mazda hybrid vehicle listing as soon as possible, as well as its contribution to Toyota through the expansion of the production, further reducing the cost of hybrid cars.

Nissan green competition

30 March, Nissan released the vehicle leaves the factory price guide. This will be in December this year listed on the EV at 376 million yen (about 28 million). According to the present Japan domestic consumers to purchase electric car, green leaves of grants standard consumer-oriented is the actual price is 299 million yen (approximately 22 million RMB). Industry in Japan, the price of 300 million yen is considered as electric vehicle achieving one of the basic conditions.

The prices are published at the same time, Nissan is also based on the Japan current average automobile prices, , oil prices fuel consumption, price, etc., will be the green leaves and the same level, with the performance cost of using gasoline vehicle individually. Monthly traffic 1000 km, age 6 years, the green leaves of the purchase price plus the fee for the use of 307.6 million yen, and the level of the cost of gasoline vehicle was 311 million yen. This in part explains, in the Japan market, electric vehicles from price point can fully compete with gasoline vehicles. For ordinary consumers, this is perhaps the slogan than environmental protection and energy saving, the more practical and easier to persuade them to heart.

In the Nissan announced the green leaf price second day Mitsubishi , cars will be already listed on the EV i-MiEV price reduced 61.9 million yen, the car after enjoying Government subsidies for actual prices to 284 million yen.

Japan-country automotive analysts believe that green is not listed, but as the publication of its prices, the Japan market in electric vehicle price war has started prematurely. This competition will make electric cars prices more easily accept ordinary consumers, accelerated its popularity.

At the same time, Japan is vigorously promoting fast charge station, and other supporting facilities of the building, plus the Government's focus on energy conservation and development of traditional, electric vehicles in Japan's popularity may be far ahead of other markets. (Chang Cheng)