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Jaguar brand story 75 anniversary cosmedia luxury





Any one proud to trend top classic brand has its profound cultural heritage and adhere to constantly challenge traditional quality. Jaguar is exactly that, the world's top luxury brand in the luxury automotive sector continually bring to the world leading luxury experience, through the baptism of 75 years in the years to write a narrative which for praise of romances.

Jaguar, inherent dynamic luxury genes

Jaguar's birth process can be traced back to 1922, the North of England by the seaside town of Blackpool, where a name is William Lyons of locomotive enthusiasts in the 21-year-old birthday was caught in a 30-year-old engineer William Walmsley, they just clicked immediately and their determination to stem a career. In 1922, 4 September, they founded the swallows cross-hopper cars company (Swallow Sidecars), is committed to making the era's most rare and luxury product and leaping to high-end industry. This is the predecessor of Jaguar cars.

The 1920s and early 1930s, the company launched the "SS" and the automobile motorcycle across bucket. When new cars SS100 in 1935 the official release of Lyons wanted to replace a more bold's new name. In consultation with the advertising company's suggestion, he will eventually be new name locked into "Jaguar (Jaguar)". Accordingly, SS100 became the world's first Jaguar cars. "Jaguar" is particularly relevant for this appellation, underlines as cats General grace, and Leopard's extraordinary dynamic and agile agility. Lyons has declared: auto "is what we can produce the most viable products", this burning see today still stood the test of time. Since new "Jaguar" brand focus highlight all of the subsequent cars.

Glorious journey, the mountaintops of the King of the track speed

Jaguar's founder William Lyons youth often take part in competitions, and the locomotive as its name Jaguar (PUMA) is the symbol of the surface of the Earth's most violent animal, so the pursuit of speed is Jaguar's nature.

During World War II, the company was involved in the production of aircraft parts of experience improving knowledge on aerodynamics, also enhances design skills. In William Lyons of personally led by several major technical staff, including William Heynes, Walter Hassan, Claude Baily together developed a new engine, and so laid the company become world leaders in the automotive industry. It is named XK, the two-letter combinations also in later decades become speed, taste and status symbol.

In 1945, the SS company Lyons will read today you are familiar with Jaguar car company (Jaguar Car Ltd.), then the company has an extremely great new chassis and exciting XK engine, but haven't had the complete sports car manufacturing. So they decided to take a small amount of production to raise media coverage, and possibly win some competition again. In order to catch up with the auto show in 1948, the responsibility falls on the Lyons, he must be the only two or three months time to design a fit body. XK120 Roadster in this context it has to be born, known as the Jaguar, elegant and refined, and comfort are unmatched. The name of this car that is derived from "bear", it is also worthy to become the world's fastest cars.

1950 Jaguar XK120 dispatched three went to France to participate in the world famous Le Mans 24 hour race on sledge, awareness of Jaguar to produce world-class racing. Then Lyons to pure racing concept make it more XK120C well known name is: C-Type. 1951 three C-Type car finished, participated in the Le Mans race. At that time, people think that Jaguar fleet results are unknown, but by Peter Walker and Peter Whitehead driving C-Type car debut race is made a brilliant record.

In 1954, C-Type upgraded to D-Type, as pure racing, D-Type in full consideration in the design of the aerodynamic performance. Single cross built body and from the aircraft's fuel tank design gives D-Type extremely competitive. Thus it ruled 1954-1957 years of Le Mans race, the creation of three consecutive years of great, Jaguar in the racing sector booming.

1961-launched E-Type let Jaguar realized a major leap forward. And the XK120 in 1948, it perfectly captures the limelight, the pulse of the times. The car can reach 150 miles of the magic/hour of speed, as the most famous of a sports car is the New York Museum of modern art, permanent collections is the history of the automobile industry real landmark models.

In 1956, Lyon

S for automotive sector contributions and was canonized as jazz, but also because of the circuit on suffering from can't find opponents, racing departments also disbanded. However circuit success is why Jaguar sales growth, XK120, XK140 XK150 Roadster are wide and well received.

Great innovation, leading the luxury car market of dynamic elegance

In the early 1960s, Jaguar introduced the Mark II (the predecessor of the XJ6) and the subsequent launch of the XJ series is winning. Perfect XJ become 20 century best Jaguar cars, it provides a new platform strategy for the development of the entire brand.

1966 XJ13 is secret, its appearance produced has apparent clan features, what people imagine the best looking car. The car is a famous aerodynamics home another Sayer masterpiece, but also presents to the untimely death in 1970 by the brilliant master timeless tribute. In 1968, the company launched the XJ6, it is undoubtedly the most elegant saloon Jaguar, then just a listing. In auto start losing individuality, Jaguar remains its distinctive style.

In 1972, 71-year-old Sir William Lyons, Jaguar company retirement has become the world's most watched car company. The XJ12 was his last contribution to Jaguar. Subsequent modification of the XJ series continues, as the XK series, become a timeless classic.

Legends of the great century, Renaissance luxury chapter

In the 1980s, Jaguar started the great rejuvenation of the Kings of the world, most artistic XJ40 aesthetic value of S-Type, turn on the Jaguar's new luxury chapter.

XJ40 models had undergone six decades of change subsection, further improving the the legendary driving feel. Comparable world's most comfortable in the car, the performance is outstanding, elegant.

In 1988 the concept car appears also in the same year of XJ220 has become a mass production car. But after years of selling the XK8 at Geneva Motor Show debut win the car show's reputation as the best models.

The 1990 's, at Ford remodeling efforts of the Jaguar brand, Jaguar went out of the dilemma, has won the world racing championship, and in 1991 to return to Le Mans race track and create greater glories, three Department is equipped with a V12 engine XJR-12 won the first two, three and four. This period, the Jaguar in the widening product models also has many exciting new trend: 1991 on XJS models look sharp change subsection has been made to have a more fluid and modern appearance, while maintaining the essence of the original design and long-lasting nature.

At the same time period, in the birth of S-Type Jaguar in occupies an important position in history, he is Jaguar fans brought more for everyday driving car. S-Type ancestor of Jaguar's extravagant temperament that makes hard to ignore the elegance, driver's license.

In February 2001, the Jaguar debuted full-time four-wheel drive and medium cars ― X-Type, once again become the Geneva International Motor Show highlights. 2006 Jaguar XK Jaguar new to its beautiful, dynamic's new design language laid the Jaguar sports car design in the 21st century, a new chapter is opening.

Love for Jaguar, the undisputed choice of mine

Because of its elegant and charming design and remarkable technique, top luxury brands Jaguar countless times in the film and television, fiction, music, and other works are referred to as noble identity and fashion sense, also attracting the trend of the times.

Jaguar XK140MC witnessed a sexy Marilyn Monroe was a symbol of ardent love.

Sir Stirling Moss in Buckingham Palace in United Kingdom for the celebration of the Queen of 80-year-old birthday's classic car parade, with its approximately D-Type is himself was one of the most beloved vehicle.

Jaguar classic sports car E-Type is like a modern flexible pavement stunner, Beatles great guitarist George Harrison and the famous musician Elton John was as the love of my life.

Ralph Lauren fashion giant private antique car collection exhibition, Jaguar classic cars stunning House.

New to Royal Princess Diana's driver's seat is a Jaguar S-Type. This highly aesthetic feeling of classic Jaguar, and Diana's temperament, witnessed a generation United Kingdom Royal temperature

Feeling.

Creater freshmen, subversion of the traditional way of the future

Some car manufacturing, some cars come from would like to create. New Jaguar, a perfect fusion performance and art, science, technology and appearance to Jaguar's surging power open up a whole new era of luxury cars.

In March 2004, Jaguar China luxury car market.

3 August 2004, the new Jaguar S-Type 3.0 V6 in China published as a Chinese owner brought the world's leading technology of extraordinary driving experience. In Jaguar formally entered the Chinese year, Jaguar Jaguar for the Chinese market, the company launched a more competitive, more suitable for China's national conditions, with a number of buyers for rear seat rich configuration of new Jaguar XJL Royal extended edition series that makes the Jaguar China's product line structure.

In 2006, Jaguar in China launched a brand new Jaguar XK sports car twin-door coupe and Roadster. All-new XK sports car in the area known as the most innovative and inspirational models, also the Jaguar in the history of the technology were one of the most advanced vehicles. In performance, power, appearance and internal design and security, the all-new XK are significant improvements to achieve a luxurious, comfortable, stylish and a perfect combination of high performance, but also inherits the essence of the sports car ― a true quality striking driving experience.

April 2008, the new Jaguar XF to enter China, a completely new design language for the iconic new luxury (New Fashioned Luxury), opened a new era of Jaguar. The new Jaguar XF with next-generation steel body, further optimizes fuel economy and CO2 emissions, with exquisite artisan interiors and also from the UK's luxury brand Bowers