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British Petroleum on weekly basis million advertising period to restore image





BP 1, submitted to the United States Congress report showed the Gulf of Mexico oil spill occurred a few months, the average weekly spend 500 million u.s. dollars advertising in order to restore the company's image.

British Petroleum in the United States House of representatives to the energy and Commerce Committee submitted this report stated that, since 20 April oil spill has occurred to the end of July, the company's total expenditure 9300 million u.s. dollars advertising, the advertising cost per week on average more than $ 5 million, is to the same period last year advertising costs more than three times.

Although British Petroleum said increase advertising mainly want to help Gulf Coast residents informed of oil spill progress and ensure that the event handler for the open and transparent, but asked the British Petroleum to submit advertising report United States Democratic Party congressmen ・ Cathy castor oil spill on the day said that after the incident, BP, the more money is used to restore the company's image and not to help Gulf Coast residents, this practice "disappointing."

This member was of the view that BP will put those ads set by this oil spill area in fact only affected populations even more angry.