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2010-June 3, United States automobile manufacturers Ford officially announced that, due to the market demand unceasingly decreasing, will stop production of mercury brand cars. For most Chinese fans, mercury is a completely new brand, but in fact, mercury is has a 70-year history of the traditional United States automobile brand, creating a glorious history. Unfortunately, most people could understand mercury, it has quietly withdrew from the stage of history. Recalling the Mercury brand's history and development trajectories, recalling the past, and not in order to explore the reasons for its decline, just for the period not forgotten Memorial ・ ・ ・

War heroes

Mercury brand founded during World War II in 1939, its founder is head of Henry Ford ・ Ford son Sergio Eide ・ Ford. At that time the United States society is in confusing period, new world war imminent, Sergio Eide that launched some of the more mass models of the cars went into civilian life, so the Mercury brand came into being. Although the Mercury brand was later crowned with the title of a high-end brand, but the Ford on the brand's position from the beginning till the very fuzzy. Some people think than mercury is Lincoln lower a level of luxury brands, the view was also expressed that mercury is Ford's a high-performance brand.

Mercury brand's first car design is based on the Ford Falcon, and named Mercury 8. To the early 1940s, the car's tenure have reached 155000. Mercury 8 pick-up V8 engine, the power of up to 95-HP, was the Ford power strongest models, even better than the famous Ford V8 power 10 HP more.

Usher brilliant

In 1945, Ford will mercury and Lincoln brand, founded the Lincoln-Mercury Division, 1949 mercury have their own independent LOGO. However in the second world war and after ten years, the Mercury brand almost no birth classic cars, Park Lane and Turnpike Cruiser, vehicle production time is not long. Although the development has been slow, but the Mercury brand have begun slowly accumulate in the United States. Then the Mercury brand began to mature, its most cars are based on Ford's design, and integrated into the platform and some Lincoln cars luxury elements, mercury gradually developed into styling unique high performance car brand. 1970s, the Mercury brand reached its peak of development, its vehicle sales reached 58 million, but this is also the gradual decline of mercury.

Into the 1980s, the energy crisis caused by the auto start, pure high-performance models are no longer being accepted by the market, the Mercury brand development has become increasingly difficult. United States Government has introduced more stringent fuel consumption standard, crude oil prices a year from $ 15.85/barrel soared to 39.5 USD/barrel, faced with this situation, Ford and other American Motors have opted for the same road: reduce the car's size, weight and fuel consumption. Mercury Capri brand launched in due time and the Bobcat, new car, 1993, mercury ushered in a peak period, its vehicle sales reached 48 million. In addition to the mentioned earlier, both the car and MPV Villager Mountaineer SUV is the Mercury brand is very popular in the model.

Troubled

Since the beginning of the 21st century, the Mercury brand development very difficult, fewer and fewer new models and their cars more and tend to the Ford models, began to lose their own style. In recent years, the global financial crisis on the automotive industry's impact is very large, mercury can be even worse. Although these two years, Ford began gradually warmed up, its global market share reached 16%, but the Mercury brand but only 0.8%. In the global automotive industry is in the pursuit of low-cost operation, Ford can only know, eventually closed the Mercury brand. About the Mercury brand of history, here are basically done. Plymouth, Ozzy Mobil, Pang Dick, mercury, more and more traditional car brand is becoming history. Although the outcome, these brands have failed, but they are after all in the global automotive industry has its own history.

There are "you"

Mercury brand first, in 1939, including Coupe and sedan, Convertible cabriolet, 1940 and 1941 respectively change subsection has been production to 1949.

1967 Cougar

Cougar is Mercury history's most famous models, based on the Ford Mustang car design, equipped with V8 engine, the power of up to 390 horsepower.

1949 Series 9CM

After World War II, paragraph 1, of the Mercury brand models, the design based on Ford models, but created a unique form of mercury design style. 1951 and 1952, individually change subsection, quickly becoming a very popular after the second world war.

Milan

Milan is the Mercury brand launched in the last paragraph of models, and Ford Fusion shared platform. Car hybrid system consists of a 156 horsepower, 2.4 l 4 cylinder engine and 106 horsepower of the motors. This system all power output is 191 horsepower, enough to make our Milan from static to 96 km/h 8.5 seconds. And Fusion hybrid, Milan hybrid driving like a normal car, let you forget it is a hybrid car. Steering device very accurate, weight or just right, the braking system is also good, body control is outstanding, driving up feeling man steady but not coarse, can even say it is a medium size on the market so far of the best of a hybrid car.

Mariner

At that time, the Mariner compared to Ford Escape to a more unique, more elegant, and Escape before the face with a big f-series truck family has the same characteristics, in the water tank guard stood in front of the front wall, Mercury Mariner sports has inherited the family's vertical grid, and Milan and the new Sable shared DNA. Grid reaches to the bottom of the front wall, you sure look more cars.

Classic cars:

Sable

Sable and Ford Taurus well-known models (Taurus) with platform, once the Mercury's best selling models, but since 1996 a serious downturn in sales in 2005 were once cut off. But Ford did not fully renounce it, in 2007, this time to pick up is not forgotten people, the flagship 08 Sable again appears in paragraph long before the United States. But it still did not bear the burden of saving the Mercury brand.

1983 Grand Marquis

Grand Marquis series was born in 1983, featuring Ford 4.6L V8 engine. After repeatedly change subsection, has sold 18 years, becoming a mercury history sales top models.

Reporter Tam Kung