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United States vehicle manufacturers see improvement in General is expected to reopen factory





CRI news unable to meet the market on its four models of the demand, the generic may be reopened some have closed factory, and Chrysler also preparing to hire more staff of engineers and product development.

Although the two companies still rely on the Government's help, but there are various indications that even in the absence of the "old cars for cash-incentive plan", the United States automobile market has also started from a rebound in last year's bleak and will continue to improve in 2010.

GM North America Director Mark ・ Royce (Mark Reuss) at the auto show told reporters that the Chevrolet Equinox, GMC Terrain, Cadillac SRX, all SUV dual-purpose cars and Buick LaCROSSE factories are already at or close to the most high productivity.

Heraeus also indicated that they firstly would existing factory productivity to the maximum, and may be reopened in Spring Hill, Tennessee of idle plant. Over the past two years have closed 14 General factory.

Chrysler CEO Sergio ・ marchion (Sergio Marchionne), now the company does not have sufficient manpower to renovate is located in the United States areas of production, and will soon begin to recruit workers, beginning may just be the recruitment of temporary workers.

CSM worldwide automotive chief analyst Michael ・ Robinet (Michael Robinet) pointed out that the original owner dismissed Chrysler has too many engineers and designers that significantly reduces the company's competitiveness in the market.

GM and Chrysler are needed to improve plant productivity to take full advantage of this opportunity to increase sales of hot-selling models, since competitors will soon adjust strategies to cope with this situation. Robinet also pointed out: "you must strike while, if you can't do better, within a year or a year and a half your competitors will catch up with you. ”

2009 General and Chrysler have suffered declared bankruptcy and entered bankruptcy protection in the fight against last year and is since 1982 United States people buy cars at least one year, in the United States market, cars and trucks sales total only $ 1004 million units, which also includes the implementation of the "old cars for cash" stimulus plan sales of 70 million.

Last year the car sales plummet 21%, but the last December's performance so that the two companies on the market of gradual improvement this year full of hope. General Motors Vice President Bob ・ Mroz (Bob Lutz) that have hot cars and have been afraid to improve the yield of the factory, which cause the common years lost market share.

1990s Behrooz competent Chrysler products. He pointed out that, at that time, Chrysler productivity by improving factory to produce more then hot selling cars and trucks, through the initiative of its market share has doubled.

Behrooz recall a recent general meeting of a Management Conference, executives are recommended maintaining the current output, even if those hot models are no exception, because they are afraid of sales will decline, while universal also got in idle plant growing, people, bloated.

He then said: "this is why we are unable to expand market share, because we are not willing to take risks to continue to improve the yield of hot cars. ”

At Chrysler, marchion said, when employment increased production workers, depending on the company when the desired sales. Chrysler original owner Cerberus Capital Management buy-out by dismissal, and employees to take early retirement, and other measures to reduce the white collar jobs.

Japan Toyota North heads Bob ・ Carter said the recent Toyota second to is located in the province of Ontario's construction of additional workers. Production Camry (Gallery Forum) , hybrid Camry, Venza crossover car and Avalon's Georgetown factory has been producing at full load. (Yi Hai)

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[Edit: meipeng]