Toyota us sales in January is less than 10 million vehicles recalled 20 billion loss
Celebrated for the third quarter of fiscal 2009 earnings rose 561.1% cars to Toyota, and quickly into a global recall of mud. And burdened media pressure, Toyota has announced that the company is expected to be due to the loss of the recall action nearly $ 2 billion. And in the Toyota brand crisis facing the economy, while its competitors in the United States, South Korea joined the recall events United States region, according to quickly invaded Toyota short-term reduction market.
In the United States cut off eight models models
Toyota's recent global causes of mass recall, are "the gas pedal in the particular case will be reset slowly or completely stuck, resulting in unexpected acceleration". Current Toyota being recalled models only in China, the United States, European cars (not involving Toyota in Japan and Brazil the production of motor vehicles), involved in the recall cars 546.5 million units. One of the recalled models 339 million, accounting for 62% of the total; recall cars in Europe about 200 million units, representing 36.6%; in China recall cars only R A V 4 a, number 7.5 million or so.
Global procurement and global production for Toyota in saving costs presents positive results, however once the event involving the recall, wave models and recall of the region is also very broad, Chinese famous automobile analyst Bell's assertion that the from has been car Volkswagen, Volkswagen's joint venture plant of a senior managers indicated that a "car, car, SU V share the same kinds of components is Toyota in key global cost reduction, Toyota is a pioneer in this area, now common in learning. ”
1 month u.s. sales fell below 10 million units
Several models of common parts with a lead to Toyota's United States recall action involving six car factories of the eight models of cars: T M undra, Sequoia, atrix, Asian Dragon, Camry (Gallery Forum) , RA V 4, Carola (Gallery Forum) and headrest (Gallery Forum) , practically include Toyota in the United States in all popular models.
Toyota Motor Corporation in public statements that have already taken concrete measures in automobile production to avoid gas pedal problem from happening again, and the situation of each country's recall made subsidies dealers, adjust production schedules and in media published publicly apologize to the ads, and a series of processing steps. However recall events still in the short term impact on Toyota's global sales of major markets, light-duty vehicles in the United States in January sales declined by 16%, only 98796, for several years first monthly sales below 10 million units.
At the same time in the Terminal market, Toyota's competitor is the opportunity to expand their market share. Toyota's announcement of the recall Declaration, General Motors quickly interest-free loans and other incentives to Toyota owners out of the "olive", Toyota owners "switched" in General, you can get 1000 dollars purchase of the first delivery of funds, if the customer early repayment, you will receive the highest capital injection 1000 dollar General. Two days after automobile announced that modern, 1 February, Toyota owners if you purchase the modern automobile models, will enjoy the lap minus us $ 1000. Ford , Chrysler etc subsequently launched the preferential policy, Toyota customer in the purchase of these two companies new car, you get to the current offer of $ 1000. Reporter Lin Jing man
(Nanfang Dushi Bao)
[Edit: yiyangcai]