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Toyota recall events or promoting North American automobile market pattern adjustment





Whether willingly or not, car Toyota Canada General Manager Stephen ・ Betty are finding themselves in Canada during the International Auto show is all media "Scrabble".

But it wasn't for the new models released, although this is Toyota to Toronto City Centre, the main purpose of the exhibition.

In the wake of the financial crisis, the 10-day Canada International Auto show opened on the 12th of this month. The Organizing Committee staff to Xinhua said the exhibition is awareness has clearly been associated with the session.

But to take part in the exhibition of Toyota is an exception.

Ranked among the world's top automakers of Toyota, gas pedal, in January of this year were ordered in North America stopped sales including Camry (Gallery Forum) , 8 problems, until company found the solution.

"People should believe Toyota can find gas pedal problem solutions, and (we) have found a solution, and is the programme to the dealer," Betty in an interview with Xinhua said, but he did not mention the specific solution is Toyota what and when on vehicle will resume sales.

United States Morgan company analysts estimate that recall incidents Toyota brings direct loss up to 18 billion dollars. In addition, the 8 kinds of cars due to repair gas pedal and the suspension of the loss will also be as high as $ 7 billion.

Toyota released the latest data show that in January of this year, Toyota in Canada sales year-over-year decline 14.8 per cent.

United Kingdom Barclays Capital company recently published a report showing that the recall and sale of events lead to Toyota in North America market profit loss. Report predicts that in the short term, common in the North American market share will increase 2.4 percentage points, Ford will improve 1.6 percentage points, Nissan will improve 1.1 percentage points, modern 0.7 percentage will increase.

Hyundai Motor Company of Canada announced in the motor show, January sales record high, over the same period last year increased by 32 per cent.

Modern obviously is not the only one in the auto show announces the good news of the automobile manufacturers , Ford, BMW and Audi and other car manufacturers have announced the January sales increase over the same period last year.

Analysts believe that competitors, on the one hand, the sales increase was due to the global economy recovers, on the other hand also to consumers in the Toyota recall events transition and select other manufacturer's products.

Recall incidents Toyota losses not only includes the repair of the direct costs of the gas pedal and Toyota future promotions for expenses also include loss of reputation, as well as the appropriate legal proceedings.

"Although Toyota halted sales and production car to dispel the doubts of some people, but to restore the loss due to recall events and public image and market share, you also need to do a lot of work," vehicle evaluation and quote sites 丹 ・ Edmonds on its Web site.

In his view, Toyota's efforts to restore its reputation in the short term, it is difficult to operate, Toyota in Japan peer and United States competitors will took the opportunity to expand their share of the United States automobile market.

But for Canada in the automotive industry, Toyota's component is very important. "As a good investment, Toyota a few months ago has just announced that the establishment of the factory in Ontario and increase local employment opportunities," Canada Minister Tony ・ Clement in Xinhua

Reporter said.

He said: "as an international company, Toyota in Canada made a lot of good work, they realized that, by design, and other errors, and attempt to fill as quickly as possible. ”

Because the accelerator pedal, Toyota has announced that from the United States, Canada, Europe and China recall cars. As the world's largest automotive manufacturers, Toyota in Canada last year were sold 20.5 million cars.

(Xinhua)

[Edit: Wu ye)]