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Toyota automobile company Toyota chapter men today held a press conference in Beijing, the massive recall of events. Analysts said, Toyota or have learned before unresponsive blamed, issued in zhongguozhijianzongju on Toyota's risk alert, prompt to to restore market confidence.

Almost four months, Toyota has one coming out of the gas pedal, driver seat mat, brakes and other parts for defects, and has announced a worldwide recall of more than 850 million vehicles together.

While the real let Toyota station to "storm eye" is zhongguozhijianzongju 26 February as part of Toyota Motor Corporation issued a risk warning vehicle defects. Notice that using Toyota brand or Lexus brand vehicles such as discovery vehicles accelerator pedal and braking system features performance anomalies, please immediately reflected the situation. Toyota vehicle safety issues once again under the general concern of consumers China.

Because quality risks to recall action, in the automotive industry is not a solitary case. But business owners for failing to timely processing of complaints and safety issues public apology, the President of the company in the United States House of representatives were required to swear himself is true is the first time.

Less than a year, a total of 800 million cars many recall events let Toyota felt unprecedented pressure: financial huge losses, consumer confidence, even its most proud of the production and development philosophy is considered the main culprit of mass recall.

Two years ago, Toyota or automotive industry of "God", their every move, worshipped by the entire industry, widely imitated. Today, Toyota became a million pound, thousands of broken drum brake, the accused, a wave of sound became mainstream.

For Toyota's crisis, the industry's views on several versions : one is the beauty day (Gallery Forum) relationships on that Toyota is political and trade protection of the victim; and second, some people think that Toyota took office as Director of the strong advocacy Watanabe to reduce costs is to make models of quality cannot be guaranteed; third, the question of a radical expansion of Toyota.

In the previous series of large-scale recall incidents Toyota because slow, President of Toyota chapter men has been reluctant to show up at the strong criticism. Analysts believe that this issue risk warnings zhongguozhijianzongju, Toyota chapter men who held a press conference at once, perhaps indicate Toyota has timely lesson, want to respond to crises as early as possible in order to avoid a relapse into the Chinese market for passive situation.

Prior to this, Toyota has announced that from 28 February to begin in China recall Tianjin factory production of urban utility vehicles RAV4 (Gallery Forum) . However, many owners during the Spring Festival had already received Toyota's recall notices. From February 17 , start, Faw Toyota have Chinese market 75000 over an official recall RAV4, than the original scheduled date for 11 days. Visible, Toyota has begun to respond to work to restore China ahead of the world's largest automobile market confidence.

Japan corporate social reports that Toyota chapter men just to attend the United States House of representatives on 24 may, but because of the hearing, the company late last year began in has become the world's largest new car sales market of China recall more than 10 million vehicles, which are intended to set out by President personally to show attention to China's attitude, as soon as possible to restore consumer confidence.

There are media reports, Toyota chapter men and Toyota China's top leaders, will present later today at a press conference, on the recent concern "recall door" events. Meanwhile, AQSIQ has recently issued a warning of the risk of Toyota, will also be made.

Although Toyota chapter men just in 24, attended the United States House of representatives hearing, however, Toyota chapter men arrived, no doubt, this is even more significant responsibility, he will face the world's largest 2010, Toyota Motor in the Chinese market sales target is over 80 million units.

(Economic observation network)