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Japan finally compromised to Detroit.

2010-1-20, Japan Government eventually agreed that the United States automobile into their implementation of trade-in program. According to this plan, as long as the United States largest automobile company exports to Japan by car can reach Japan provided 2010 emission standards, Japan consumers buy these products will be around us $ 2752 subsidies.

In Michigan, it seems that Mr Stabenow, Japan Government this approach is consistent with the interests of both sides, and finally reach a win-win situation.

And Detroit three car manufacturers in Japan compared to obtain preferential policy, Japan-us Alliance is also in this period ushered in the 50 anniversary. But because of the political and military reasons, they did not coordinate between is still in the State. Therefore, the Japan economic news "in its editorial in the" cold "to describe the relationship between them. Therefore, part of Detroit's victory let people see the United States. "At this time, Japan has finally bowed to the US," a Senator in media interviews, he said.

However, the real figures have a different interpretation. In can enjoy stimulating policy models, Detroit is no Japan Automobile as active. Now , only of Ford Escape , generic Cadillac CTS Chrysler as well as 's Grand Voyager can enjoy the benefits. Their total sales in the 700 or so. And that figure compared to that in the United States Government trade-in , , Toyota Honda , Nissan , Japan Automobile manufacturers in the United States sold 31.93 million cars. Near the 50 per cent of the total sales volume. Therefore, the United States this move symbolic significance to much larger than the actual economic interests.

Japan automotive market on Detroit, is still a difficult to profit. Here, the United States largest car manufacturers of the product better than nothing. 2009 Ford sales in Japan has reached the highest level of Detroit, sales for the travelling 3049; Cadillac sales for the travelling 1017; Chevrolet sales for the 748 ; Dodge Chrysler 's sales for the 1267 vehicles. If Europe's vehicle sales in Japan by manufacturer, Japan imported car sales for 17.85 million units. And Europe, North America and Asia, and the market situation, Japan still a relatively closed market.

In the face of the Japan market, the United States the Automotive News ' James ・ Charteris gives solutions, on the one hand, should encourage the purchase of United States goods, on the one hand, requirements for Japan, opening up the domestic market. These measures may not be feasible, for the purposes of the United States automobile, apparently favourable measures, which can help Detroit to sell more cars, which can be changed to the Japan of pressure. After all, Japan's largest automobile market in the United States.

　　Decrease in 2009

According to the statistics of the United States now automobile market in 2010, the situation is not very good, including the Detroit three vehicle manufacturer with a variety of organisations are of the view that the 2010 sales United States automobile market in 1100 million to 12 million vehicles. The European automobile manufacturers organization forecasts, the EU 27 Member States and their free trade agreement countries motor vehicle sales in 2009 1448.15 million units in 2010 will be about 150 million reduction. This is an export-oriented Japan Automobile, is not a good news.

2010 25 January, according to the Japan Automobile manufacturers organizations publish information, Japan Automobile in 2009, with varying degrees of decline in production and sale. Toyota (Toyota, Daihatsu and Hino) were particularly representative. Toyota Group global decline 21.7% to 723.44 million units. Among them, Toyota's global production by 22.4% 637.13 million units, Dafa's yield and compared to the same period of 2008 declined 13.6%, Hino's production dropped by 36.5%.

In addition , Nissan, , Suzuki Subaru- , etc Mitsubishi vehicle manufacturer in yield also has certain margin decline. Of these, Mitsubishi Motors ' performance is the most eye-catching. In 2009, Mitsubishi Motors of the yield dropped by 39.5%

79.47 million units. Since encountering recall crisis, Mitsubishi Motors in recent years has been in this State. Global credit crisis, a Mitsubishi Motors to reverse the declining popularity of the key. Although Mitsubishi each year seek ways out, but consumer market reaction does not do as it wishes.

Sales, Toyota Motor Group's sales dropped by 7.3% of sales for 199.62 million units. Among them, Toyota declined 6.4% of sales for 137.55 million units; Dafa sales volume decreased by 7.2% to 59.62 million units; Hino sales fell 39.9% to 2.44 million units.

The Japan Automobile, since the entire market recession, its vital export market situation has worsened. Toyota Group's total exports fell 44.8%, exports of 153.67 million units. Among them, Toyota's exports declined by 44.1%, exports of 144.47 million; Dafa's exports declined by 64.1%, exports of 4.66 million; Hino's exports declined 33.9% to 4.43 million units.

　　Compete for 2010

Just as Toyota as the representative of the Japan Automobile fluctuate, the entire structure of the market has changed accordingly. Mass car in 2009 global sales growth by 1.1%, total sales reached 629 million, again narrowed and Toyota. At the same time, the Volkswagen also acquires stake in Suzuki, Volkswagen and Suzuki's total sales volume of more than 850 million.

Moreover, it has been fixed Toyota modern Korea Automotive Group also in 2009, has made great progress. Its sales volume reached 464.18 million units. Specifically, in the European market, Hyundai Motor's performance is much better than the Toyota. In 2009, Toyota Motor Europe's market share reduced 4.7% to 5%. Among them, Toyota brand sales decline 3.8%, sales for 71.04 million; Lexus brand sales decline 27.5%, sales for 2.05 million units. European car manufacturer organizations believe that by 2010, Toyota Motor Europe's performance will not be too great a difference.

In contrast , modern and vehicles KIA became one of the two points. Of these, Hyundai Motor's sales 34.18 million units, an increase of 26.6%; KIA car sales up 5.8 percent, sales for 25.24 million units. This performance allows modern and KIA goes beyond the mcg and BMW in the European market. Although in the brand, the modern and the KIA is also difficult to reach the height of the Toyota and Lexus, but market growth potential, the European automobile manufacturer organizations think that modern and Kia's sales in Europe from beyond the Toyota on.

Now, Toyota because product quality problem, continuous publishing recall, seriously affecting its global influence. Following in the United States announced a recall of 426 million vehicles, the Toyota again in the United States recall 230 million Toyota brand vehicles, of which 170 million vehicles recalled across twice. According to the Japan media coverage that Toyota will likely in European recall more than 2 million cars.

In the individual product level, 2010, all major vehicle manufacturers in small cars and new energy products has increased. GM, Ford, Toyota, Honda, Nissan, Renault will have different products on the market, this will become the new direction of market competition.

[Edit: meipeng]