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Recently, India Tata Motors released the report, benefiting from under Jaguar Land Rover brand sales rise, companies in the third quarter of fiscal 2009 (2009-10-12 months) of the profits.

In June 2008, Tata to 23 billion from price Ford Motor Company in the hands of the acquisition of the two luxury car brand, but this business has not been promising industry. Land Rover Jaguar current trends indicate that, as an emerging market of automobile manufacturers, Tata capability, and want to run these two brands.

-Jaguar Land Rover eye-catching performance

According to data released by Tata Motors, the company's fiscal 2009 third quarter consolidated net profit of ￡ 65 million rupees (about 1.41 million), while over the same period in fiscal 2008 Tata lost 259.9 million rupees; consolidated net sales were $ 2598 billion rupees, an increase of 48%. Among them, the Jaguar Land Rover net profit 41.6 billion rupees.

It is understood that Tata global car sales in January were up almost doubled up 8.6 million units. Among them, the Jaguar and Land Rover brands in sales contribution is very large, 1-month sales rose by nearly two times as 1.6 million units.

In Tata release third quarter fiscal 2009 results, Morgan Stanley, Merrill Lynch and Nomura Bank institutions of the analysts are optimistic assessment companies. Nomura Bank said the "Jaguar Land Rover ushered significant changes". Morgan Stanley said, two brands of proceeds "is significantly higher than we expected." The company analysts ohina? Singh also said: "we think Tata fully capable in luxury car and commercial vehicle market recovery India growth and profits. ”

-Measures capable of results

2008 Tata acquires Jaguar Land Rover, the international financial crisis and growing automotive market recession, consumers ' desire to buy high-end vehicle degraded. Jaguar Land Rover car sales have dropped, the two brands have been at a loss.

Jaguar Land Rover from sales decline to growth, profit from losses to, and benefit from Tata to cut costs of measures, two brands better product mix and the global economy recovers.

In 2009, Tata in international financial markets as the Jaguar Land Rover to raise funds for 5 billion pounds. The same year, two brands cut 2200 jobs in factories implemented in-house including reduction of accessory costs, a series of cost reduction measures.

Tata Motors VP Ravi? Kant said: "in the past 4 months, we see a recovery in the automotive market, the future the company will also need to make efforts in cost control, Tata and Jaguar Land Rover will benefit. ”。

Distributor clearly feel the two brand changes after replacing the former club. New York Long Island auto group COO, Land Rover sales Association leader Michael? Levitan, Tata has begun to two brands of manufacturing sectors invest funds, when the market changes, the India automobile manufacturers can respond quickly.

Levitan said: "in the past, Land Rover dealer never told Ford CEO Exchange together. Recently, two new Tata executives scheduled to the United States. "He said, Land Rover now have a good" parents ", and received strong support of the Tata Group. "And Tata not bossy ' parents '. Takeover of Jaguar Land Rover 18 months, the company is very good, let us see two brand rejuvenation of hope. ”

However, it was also pointed out that the Jaguar Land Rover sales year-over-year increase for larger, and previously in the global financial crisis impact sales volume is too low. "There is no doubt that the present automotive market is recovering, but we should see that the fragile recovery. "Jaguar Land Rover brand, head of global investment services.

In order to better operate Jaguar Land Rover to Tata continuing financing. February 25, two brands get EIB 3.4 million pounds sterling (approximately $ 4.58 million) of loans. Kant in a statement said: "in the face of huge market challenges, the move will give two brand recovery plan provides great support. ”

In addition, the recent appointment of a common European Tata Motors, former CEO Carl? Peter Forster as Tata Motors?, Chief Executive Officer, he became the first CEO of non-nationals of India. At the same time BMW , former executives Ralph? Spaeth provoked of Jaguar Land Rover CEO.

It is learnt that foster in earlier used the BMW company responsible for the production of top management personnel. He dealt with the failure of the automobile acquisition case, should the market sales plummeted. Foster's ability and experience to Tata automobile future development is a valuable asset. Tata Group, Tata, Chairman of the Tambo SWE?, the new CEO to lead the Tata cars become "real internationalization of the company."

Jaguar Land Rover brand new CEO Spaeth, has 22 years of automotive experience. When Land Rover also in the case of BMW Group, he was Vice President of Land Rover brand. 2000 BMW to Land Rover sold to Ford, he also in the Ford group, is responsible for Land Rover's production and quality management.

Kant said Spaeth and foster's appointment would improve the status of the Jaguar Land Rover brand and reputation, long-term strategy for Tata.

Auto analyst Ruhr root? Maier said: "to foster, the most important and challenging task of how to build the tower into a global automotive industry. "Auto analyst sangue? more Greek also believes that, as foster and Spaeth's post, they will help Tata implementation changes in overseas markets.

(Zhongguoqichebao)