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According to the common social Japan 1 month 29 message, Toyota may issue vehicle recall range extended to Latin America and the Middle East. Previous recall covering the European, American and Chinese markets, worldwide recall of around 800 million, exceeding its 2009 annual global total volume sales. Industry insiders said that excessive expansion at the expense of quality of Toyota is suffering a severe credibility crisis, and if not for effective public relations crisis, it is possible to make global sales first Crown. Japan media even worried that this event will destroy the "Japan" of this flagship manufacturing.

Because the accelerator pedal for security breaches, Toyota United States sales company 26, declare a moratorium on the sale of 8 models, temporarily turn off part of the production line. Previous 21, Toyota has recalled 230 million units sold in the United States market of multiple-car, these types of integrated sales accounted for Toyota 2009 United States market 56% of total sales. Cut off the face of Toyota in United States sales decline, staff salaries and idle assets.

This large-scale recall events inflicted heavy losses on the stock price of Toyota Motor Corporation. Last week, the company's stock fell 5, even within a week of cumulative decline of 15%, the market value of the evaporation 25 billion. At the same time, the rating agency also place it on negative watch list.

Reuters January 29 reported that United States Congress affiliates was collecting Toyota and United States safety supervisory departments of e-mail messages and other instruments, to creating of the Toyota recall events. United States House of representatives energy and Commerce Committee, announced on 28 January, 25 February for Toyota recall events held hearings.

United States consumer reports recently revealed that Toyota's reliability rankings has been placed and Honda Subaru-, from 2006 's first name dropped to third.

The Wall Street Journal published Jeff ・ the Knight of an article that the long-term effects are still difficult to predict, but there is no doubt that the short term there will be a very bad influence, this will give the opponent of Toyota in the United States, , for example General, , Ford Motor Company took advantage of the occupation of auto sales markets.

This "back door" event in the car, and issues related to the gas pedal. According to the common social reports, Latin America and the Middle East, sales of Toyota cars, and in the United States recall of 230 million units of the car, the car of the accelerator pedal by Headquarters is located in Indiana El Hart (Elkhart) car parts supplier CTS (Gallery Forum) production company.

But the nightmare is not terminated but the Toyota and CTS company relations of cooperation. According to Toyota's website on 28 January the throttle pedal vendor CTS released a statement saying, Toyota Motor Engineering and manufacturing North America Inc. (TEMA) is working with the CTS is improved pedal designing cooperate closely, in order to effectively repair and gas pedal-related issues. New design of pedal tested, is fully operational CTS to meet problem vehicle replacement pedals. Toyota North American automobile company purchasing Vice President Chris ・ Nielsen said the "CTS is our long-term important suppliers. ”

Previously have waimei reported that Ford Motor Company found in China, production of full-sized commercial vehicles ( Quan Shun (Gallery Forum) classic-commercial vehicle) of the gas suppliers involved in Toyota Motor Corporation (ToyotaMotorCo.) Event of a recall, which suspended the production of the models.

Toyota is the Japan automobile industry standard enterprise, 2008 global car sales for the first time to defeat the United States General Motors, the top global champion.

But in 2009, Toyota has massive recall cars. According to incomplete statistics, only the first 10 months of the year, Toyota has nine global recall involving vehicles reached more than 625 million. Plus this recall of 380 million, and the recall of vehicles of more than 10 million vehicles.

The domestic car industry expert comments, Toyota will surpass GM becomes the first in the world, rely on stringent enterprise management and enterprise culture was of excellent product quality. But over the past 3 years, Toyota seems to have strayed from its emphasized caution, on-demand production, the pursuit of competitiveness of the "Toyota way", used to go increasingly being replaced by speculation, the rapid expansion of the product quality has not been processed in a timely manner, do not hesitate to sacrifice quality for capacity expansion, even in the United States market which Fortune cast down big mistake.

Auto analyst guxinguang pointed out that on this complex products, the law will not be possible to require perfect, just asking for a recall by remedy. Even Toyota's "lean management", it is difficult to avoid in the design and production of such a defect is found, the key is in use when the company discovered defects select attitude: conceal or recall. Generally if you recall, it takes a lot of cost

Enterprises may not recall. In quality assurance and benefits in the event of a conflict, many large corporations have no hesitation in choosing the benefit, but once the exposure, corporate image and product brands will suffer heavy losses.

Japan Shimbun said that, while Toyota is said to suspend sales to completely solve the product defect, but this approach may increase consumer concerns. Suspension of the period, the customer may migrate to other automakers, causing serious source of wastage. Some even predicted that the United States automobile giants will took the opportunity to stage a comeback, Toyota may be forced to "give way".

Japan Shimbun also not without fear, distrust of the Toyota may even undermine the overall reputation of the manufacturing industry in Japan. According to the common social 31 January reported that Toyota recall the incident, the United States domestic Japanese automobile criticism and distrust has more and more.

(Information daily)

[Edit: yiyangcai]