"Basic skills is trick" hanqi beware repeat Toyota took
According to the Korea the Korean daily news "reported that LG Group President with the Mao-March in yoido Island LG twin towers building of ' seminar, lift the recently occurred car Toyota mass recall events. At that time, the meeting brought together more than 300 people, including major subsidiary CEO. With this MOU to Toyota, for example: "quality, delivery time, using the experience is the key to customer value, is at any moment can compromise, absolute commitment to customers. Faithful to the fundamental, in order to maintain customer trust. ”
With the Mao once again stressed the quality management, proper handling of customer dissatisfaction and other "basic", the enterprise is to avoid the same mistakes due to massive recall events humiliated by Toyota.
Therefore currently in the LG internal formation strong "back tighten shoes" atmosphere. LG Electronics official said: "the quality management system or customer service is always there, but recent Toyota event let us generate a vigilant heart, in the context of the ' risk management ' extra attention. ”
The most representative of LG Electronics is vigorously carry out the activity of "security." LG Electronics at the end of February this year, in Korea from August 2003 to October production of drum-type washing machines 10 kg and 12 kg Pack model, approximately 105 million washing machine for proactive recall. The reason is been a spate of elementary school students fell into drum washing machines after the suffocation of the event. Moreover, as the "compared to recall, should find it solutions", LG starts from March this year expands to teach children how to safely use appliances.
Samsung Group is also stressed that the "base". Former President of Samsung Group-Hee in January this year in the United States, Las Vegas "International Consumer Electronics Show (CES)" on the "little shop" said: "10 years ago, Samsung is like a small shop, scale only 1 of 5 points now, a little carelessness, it will become so. "Samsung a high-level said:" make this statement in time and massive recall events occurred in Toyota's time to close. In the spirit of ' loyal to Samsung internal Basic is the kingly ' idea, and ongoing risk management. ”
Samsung 24 February at the consultation meeting, General Manager of the company on Wednesday, an exception is the "reputation risk (Reputation Risk)" lecture. Samsung official said: "we believe Toyota event is not an error because the system, but rather because of quality problems for consumers to hide, it occurred to CEO held lectures for the object. ”
The main content of the seminar is to be regarded as a negative example of Toyota event, if the relevant product quality problems, you should immediately inform the customer, the company facts to efforts in the shortest possible time to solve the problem.
POSCO CEO Jung Jun Yang's recent meeting in company operations to Toyota events, for example requirements promoting "zero discontent" (the Claim Zero) business model. Cheng Chun-Yang stressed: "as long as the customer shall accept the request, and to seek solutions. The customer is always right. Even if the customer is wrong to think is right. "He said:" (we can do is) provide customers with quality products. ”
Hanyang University, Department of business administration Professor Hong-Thai said: "Toyota events prove that brand value and image can collapse within moments. Even short term bear the burden, but also to take measures to protect consumers recall of trust, Toyota's reference effect is gradually spread to all enterprises. ”
[Edit: darkogao]