A quarter of global Ho car seats rearranged into pushing China market
Competition is always rendered jiaozhezhuangtai global luxury car segment then torrents, but this time, the Chinese market into accelerating this change of pushing back.
According to a quarter of all manufacturers worldwide sales data, live in luxury car the first camp de Department of three seats there quietly change, over Audi Benz first steps into the world's , still rank first in the BMW Championship. Japanese luxury car while in the United States market trend with Mr salami, but judging from the global market, is still difficult to shake de Department of three strong dominant position.
In 2009 the global luxury brand sales ranking, BMW, Mercedes-Benz, Audi, first three digits. In the first quarter of this year in the first confrontation, BMW keep a champion, its global sales rose by 14% year-on-year, to 265809 vehicles.
BMW Group think, first quarter sales achievements mainly benefited just listed X1 models strong demand, at BMW 7 lines (Gallery Forum) car sales in the first quarter, an increase of 54%.
A quarter of Mercedes-Benz to global sell 248500 car, but the performance is not satisfactory, the runner-up position was # 1 last year also rapidly overtaking thereafter Audi, Audi is a quarter of the global total volume sales 264100 vehicles, an increase of 25.9% performance, first time in history. Optimistic Audi is going to take the debuting Audi Sales Director Peter Schwarzenbaur on Thursday in a statement said: "we look forward to 2010 for the second quarter sales to continue to grow. ”
Audi success largely to the Chinese market. The Chinese market sales account to its global sales by 20% this year, the first three months of Audi in China totals 51449 cars sold, an increase of 77%, sales is a Benz in China 24100 sales of more than two times. In the first quarter of this year, sales of BMW in China is 34179.
Automotive analysts believe that Audi is able to transcend the Benz in global markets, an important reason is it in control of the Chinese market. Audi was the first to enter the Chinese luxury car manufacturer, and China Faw such a strong partner.
While Daimler Benz of the first quarter in China car sales while the 105% year-on-year growth, but the base is relatively small, still does not have to Mercedes-Benz global performance important contributions.
Even the current luxury car Champion BMW also said that the March 1Q thanks to emerging market demand for the expansion of the automobile and the BMW Group has taken an active sales policy.
From the first quarter of the German Department of three strong competition pattern can be seen, BMW while leading, but compared with its behind Audi, lead has been very weak, some analysts believe that Audi is expected in the second quarter more than BMW, ahead of its leading luxury car market. However, from the BMW Group's latest sales goals, the 2010 BMW plans in global sales of more than 130 million units. The goal of this year, Audi is 100 thousand units, both gaps remain.
On the other hand, while Audi made temporary sales advantage, but from a comprehensive perspective, it is not possible to shake Benz in the field of luxury cars. The industry believes that the technology and design of conservative and do not affect it in the field of luxury car concepts, platform of innovation, but gradually formed a kind of brand development of raw power and sense of responsibility. Although Audi has been working toward this effort, but is still a certain gap.
Luxury car segment in another branch of the forces to be ignored ― Japanese luxury car the same cannot be underestimated. Although due to its other markets, in particular on the judgment in the Chinese market, the overall size is a small Japanese luxury car shake strong position of three German potential aspect clearly insufficient, but its first large luxury car market ― the United States continue to lead.
Which has long attracted de vote of giants to jealous eyes. BMW North America CEO Jim O ' Donnell recently said, BMW wishes to beyond 2012 to Toyota
Lexus (Lexus) brand, become champion United States luxury cars. In before have contiguous Lexus nine years leading United States luxury car market, more than BMW and Mercedes-Benz sales.