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Super cars news in order to reduce costs, increase sales, while for three years the European dealer shop increased 25% of plans, Chrysler is its European sales network and brand the day-to-day management of transferred to the partner Fiat .

　　Chrysler European integration programme

Chrysler Europe existing dealers will continue to be responsible for sales of the brand models. However, from April 1 onwards, Fiat has begun to take over the Chrysler Europe everyday business tasks. Chrysler Europe market dealer distribution, car prices, product positioning, product sales and advertising will be solely responsible for the Fiat, to meet the specific needs of regional markets. At the same time, Fiat will also provide other administrative support, including audit and legal services. In Chrysler and Fiat Alliance, these work mainly by Daimler Chrysler former partner.

At present, Europe's leading Chrysler in 13 countries of the total of 700 employees. As one of the integration measures, these employees in the fourth quarter of this year will be accepted before Fiat management. However, independent dealer networks of employees will not be included in the consolidation scope.

Chrysler global operations department leader Mike Manley said: "for Chrysler, the European market is a significant market position. Fiat in European market sales network is perfect, so the new programme for the development of Chrysler Europe business. ”

　　Fiat wants to gradually "occupation" Chrysler

Fiat and Chrysler CEO Malchow (Sergio Marchionne) has said in the previous month, in the next two years, Fiat will be held by the Chrysler Corporation from 20% to 35%. And Fiat and Chrysler to share its global sales network is the Fiat for increase three Chrysler Corp. The other two conditions for Fiat to Chrysler research and fuel economy engine and vehicle type, and the United States in Chrysler factory production.

According to media reports, when Chrysler before the North American market of accumulated income exceeded 15 million, Fiat will increase 5% stake in Chrysler. However, the current official has not released the Chrysler Chrysler in North America, the market's specific income figures.

　　Situation is not optimistic Fiat body burden

In the first quarter of 2010, the total sales volume of Chrysler Europe as 10,600, compared with 2009 declined 17%.

United States professional automotive website wardsauto.com has recently announced data display, since 2005, as a global mainstream cheqi, Chrysler in the European market share of less than 1%.

However, CSM Worldwide Northville branch is responsible for global market forecast by Michael Robinet, Vice President of Chrysler Europe expressed optimistic about the prospects. He thought: "compared with Daimler, Fiat, more suitable for Chrysler. Fiat in European market dealer network covering broad, spare parts, logistics and service network is relatively comprehensive. I believe they were wise to this consolidation. ”

(Moving cars)