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Luxury cars hot Korea International dealers and driving Campbell





According to the Korea Korea Korean daily news reported that domestic market share of imported cars 6.3%, Japan (3.3%) of two times the premium imported car sales is significantly ahead of Japan.

Korea first two months of this year the cumulative sales of imported cars 1.2815 million, accounting for domestic and imported cars compared to the total sales volume of 20.388 million units of 6.3%. Meanwhile, the imported car sales in Japan 2.4143 million, the total sales volume 73.9496 million units of 3.3%. the first two months of this year , Mercedes , mcg BMW , etc Audi Germany upscale brand, large limousine sales according to different models of Korea 1.3 times for Japan to 7 times.

◆ Germany production large limousine sales up to 7 times in Japan

To high-class cars Mercedes Benz C-level (Gallery Forum) car, BMW 3 of (Gallery Forum) column, Audi A4 (Gallery Forum) , for example, Korea's domestic sales for 1435, at just over Japan (2899 vehicles) about half. However, in the case of large cars. Limousine A6, 5 series, the E-car sales volume you, Korea-2824, 1640 than Japan's car. More expensive large luxury car A8, 7 series and s-class car sales, car, Korea-860 is Japan twice 423 vehicles.

Particular Audi A6 (Gallery Forum) sales, Korea-418, is Japan's 7 times greater than 59. Considering that Japan automotive market size 3.6 times for Korea, Korea's sales of up to 25 times Japan. According to the size of the market compare lines BMW 5 (Gallery Forum) column of Korea to Japan, 9 times E- mcg (Gallery Forum) car 5 times for Japan. As for the large limousine, the gap, bigger.

◆ Korea is high-grade import car "paradise"

Japan imported car sales are still twice as much for Korea. From economies of scale perspective, Japan should benefit than Korea, but in fact the opposite. In the Japan market, import car major sales models for small and medium-sized car, there are not many into Korea enterprises compete in a variety of brands, each car's rate of return is not satisfactory. In contrast, in Korea market Germany in large limousine more concentrated, experts say, to stand in the position of the vehicle manufacturers consider the rate of return than Japan, Korea. In particular the production of advanced car manufacturers for environmental control difficult to expand the market, therefore, in the domestic sales are declining. In such cases, the sales of large cars in of Korea is, of course, the advanced car manufacturers cannot let go of the market.

Last year in the BMW national sales company rankings, Korea only $ 17, while large Limousine is further to the United States, China, Germany, # 4. Other premium imported cars are broadly similar. Because of this, it was said that Korea is the luxury sedan market "gold."

◆ The import car share of up to 10% is also expected to

The first two months of this year, Korea's market share of imported cars 6.3%, this indicates that its share has not low, but also because of its models focused on medium and large limousine. This shows that the imported car sustained growth is also tackling difficult. Because of the small car market in Korea, home-made cars and import car competition have not yet started. First of all in the advanced passenger car market, modern car lovns (Gallery Forum) (GENESIS), senior brand cars has revealed its limitations and therefore import advanced car sustained growth possibilities.

This year the first two monthly, the sales for the 432 lovns

8, is the same e-class cars, 5 series, the total sales volume of A6 2824 vehicles 1.5 times, but the sales totals for the meter, has already been Germany limousine reversed.

In the meantime, the domestic manufacturers to vehicles advanced into the rising price of the car, while the price of imported cars are frequent, and domestic advanced car price competition in a gradual decline.

In addition, the Japan Automobile manufacturers plan over the next two to three years in Korea massive selling small car, but domestic manufacturers on the unsuspecting consciousness. Modern KIA vehicle related sources said: "because trade unions strongly demanded higher wages , manufacturing yilante (Gallery Forum) (Korea called the Avante) following grade car no benefit at all, so do neglect to launch competitive small new car. In this case, the Japan Special miniature cars at competitive prices to Korea, import car share of breakthrough 10% is also very likely. ”

[Edit: darkogao]