Large-scale promotional effect Toyota United States March sales # 1
History of the most massive promotions; new generic, Ford rose-40%
Leading car manufacturers have recently published United States sales figures for the month of March. Results Toyota to slight advantage over only four brand new GM, become March United States market monthly sales champion.
Toyota United States companies published data show that the United States market, total sales 186863 units, an increase of 35.3%, Toyota United States market this year in monthly sales for the first time an increase, January, February, sales were up by 8.7%.
Toyota also to faint advantages beyond the new universal become United States market monthly sales champion. Only has four core brand new GM March sales 185406 units, an increase of 43%, plus a few old generic brand, generic and sales are just over Toyota; has two months in occupies United States monthly sales champion Ford fell to third place, Ford March total sales 178546 units, an increase of 43%. Mainstream automotive enterprises in, only Chrysler , its sales year-over-year decline in sales year-over-year decrease in March 8%.
Toyota United States sales Vice President Don Esmond says, "Toyota March's strong showing reflect customers ' confidence in the reliability of Toyota vehicles and the Toyota brand trust. ”
But analysts think that the United States economy to recover, Toyota United States mass promotion policy and media on Toyota recalls attack subsides, the event is Toyota United States sales boost. The beginning of March in the United States market, Toyota introduced the history of the most favorable sales plan, which includes a five-year rate of car purchase loan contract and a two-year free repair service.
Section cheqi March sales United States market
Enterprise | Sales | An increase of |
Toyota | 186863 | 35.3% |
New universal | 185406 | 43% |
Ford | 178546 | 43% |
Honda |
108262
17.8%
Nissan
95468
43.3%
Chrysler
92623
-8%