General appointed Marketing Director of the new Buick
Super cars news, comprehensive foreign coverage universal s Buick-GMC brand marketing Vice President John Schwegman on 12 April announced that the company decided to appoint Roger McCormack, Director of marketing for Buick and the appointment will take effect immediately.
McCormack, aged 44 years old, in 1989 to join the universal group, serving as General under the Chevrolet brand area manager. McCormack then also served as a generic product development, marketing and market analysis and other sector leadership positions. McCormack in his Buick Marketing Director before served Cadillac United States Sales Director, and Hummer Saab brand marketing leader, head of marketing strategy, product planning, product pricing and promotional measures.
Schwegman said: "Roger McCormack at Cadillac, Hummer and Saab in Office, he is well aware of the luxury car market, with a broad range of products and marketing experience, can help to achieve the transformation of the Buick brand. ”
McCormack will be responsible for the Buick brand marketing strategy and product planning.