Auto Car Show Parts

Due to the great United States market and product diversity, which is similar to the Chinese market.

United States 100 years of automotive sales history, developed into several different sales channels. The first is the car rental company, United States of leasing companies is very high, probably accounted for 20% of sales. The angle from the dealer, that there is no dealer participation.

Second, the tradition of similar to 4S model. This mode in the United States is a family business. Sales may be accounted for 40%.

Third, nearly 20 years the development of a new model, the so-called Super authorized dealers. This kind of dealer sales channels and sales, the cost is relatively low. Wal-Mart is now trying to sell the car.

Traditional dealer with our domestic 4S shops is no different. In the United States, many of the entire automobile manufacturers have two to three or four brands, in a storefront may sell two brands, or even sell three brand, and not separate. Basically investment with China for nearly 200 million, to 300 000 investment scale.

And now the so-called Super dealer development out some new features. Might be better in the terrain where the establishment of a lot of stores, the store is a brand that may be followed no repair center. It put the Depot may put in place a uniform, so that you have a scale effect. But everything is not absolute, a Super Reseller with over 170 stores. They repair, finance, management of shared resources.

Because of the economic crisis, the decline in the total sales volume is very much on the dealer's store count has dropped very fast. From 2008 21000 multiple dealer stores, store inside may be selling two to three brands, the 2009 fell by 12%, a reduction of more than 1800. The number of stores and dealer number of one-third of the United States compared to around the store to sell to the distribution of two or three brand, shop number is lower than the number of dealers.

Day of the brand in the United States over there, because the number of dealers are not particularly large, but very efficient, the highest one-year sales of 1400 to 1500 units. Due to the number of United States dealers are very much, although after 2009 many cuts, but because the 2009 United States automobile lower overall sales, average sales volume per dealer or decline. In 2008 the time reaches 400 units, down to the 2009 388 units, this ratio is much less in China. China has different statistics, to the end of 2009, over 12000 distributors, of which there are 850 million passenger cars, each distributor mean you can reach more than 700, basically, each dealer in 1000 vehicles to 1400 vehicle sales.

United States dealers and China also has a very different point. United States has a very strict regulations, once the dealer has developed the Distributor, if future regrets to tick a dealer is very difficult. Why is that so? in the last century, 30 's, the dealer does not have a say in the United States, but after the second world war, their numbers increase, the power of huge, the local communities have a great impact, then their legislation to protect dealers. In this market environment, the United States dealer network development might very seriously.

(CSM greater China car market forecast Director)