Toyota in the United States customer loyalty, reduce Honda replacement list
CRI news according to consumer reports magazine said that due to security recall crisis, cars in Toyota United States customer loyalty, customer loyalty, not defending champion, instead and Honda Ford .
A non-profit publication April research shows currently has Toyota consumers, 57% of the "ten to one" also will buy new cars to Toyota, this figure is lower than last year, 70% for the month of December. The results show that as the world's largest automotive manufacturers, Toyota is facing enormous pressure to expand sales incentives to win back the confidence of consumers in the United States to purchase and preventing their market share continued to decline. Consumers reported that more than half of consumers surveyed said the car brand reputation of "overall" they are buying a new car is the dominant factor.
Toyota RAV4
The report said, Honda 4 month of the highest customer loyalty, 68% of car owners master representation will also continue to buy Honda, this number higher than 12 months of 67%. While Ford April customer loyalty by last December's 58% to 61%. Chevrolet brand, GM two-thirds of the United States sales last year, customer loyalty by last December's 57 per cent in April of this year's 49%. As in the United States market selling top five of brand, Dodge Chrysler's customer loyalty from last December by 32% to 24%. Chrysler currently consists of Fiat group management.
Tundra pickup
Toyota Motor 1 and 2 months of sales declined, whereas its competitors have the sales volume has increased. In March, Toyota introduced its history, the greatest degree of sales incentives, and these discount has been extended until the end of May. These incentives makes Toyota Motor 3, April sales rebounded, including best-selling jiamei car take interest-free loans and up to $ 1500 (2138 USD) for a cash reward. Toyota Tundra pickup in some areas of the cash reward is $ 4000, but there are many models of car rental rates are relatively low.
Consumer reports results for the month of April 1704 based on United States adult owner for a telephone survey. （yoyo）