Sales sharply Ford Mercury brand will be turned off
Super cars news wire services reported that according to the combined two insider, because in the past decade Mercury brand car sales downturn, Ford is planning to close the brand.
The insider said: "next year the mercury models will be decreased to subsection 4 (2), the brand has been caught in the ' products ' of the famine, almost no opportunity to turn around. Ford senior program in July to Ford Board of directors submit proposal to close the Mercury brand. ”
Question to convince the Board of Directors and senior Ford dealer, Ford will set off the Mercury brand.
According to IHS Global Insight analyst John Wolkonowicz analysis: "mercury is a forgotten brand, lots of people already think the United States Ford has slowly ' break ' the life of the brand. ”
Mercury brand was born in 1939. Since 2000, the Mercury brand sales declined 74%.