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Lexus sales at Mei may soar then hyper-Benz BMW





Tencent Toyota Automobile at said recently, the company introduced a sales incentive policies play a role, its luxury brand Lexus may surge in sales in the United States, 31% further widened the and Daimler company Mercedes- mcg. Lexus sales for the month of may, from the beginning of the year 22216 has total sales of passenger cars and trucks reached the 90098, compared with an increase of up to 23%. Daimler company announced yesterday, Mercedes, sales increased by 23% to $ 18548 units, the first five months of this year total sales compared to the same period last year increased by 22% to $ 85405. BMW 17859 sales for the month, down 3%.

雷克萨斯5月在美销量激增 再超奔驰宝马

Lexus

Edmunds.com senior analyst Jessica Caldwell , Lincoln and Porsche sales has shown a downward trend, Lexus performance and United States luxury car running counter to the overall trend. Automobile manufacturers are currently in the assimilation of the current model year inventory, concessions will attract more want to save the cost of consumer car, rather than true luxury car buyer.

"Lexus this month's strong showing in our expected because Toyota had introduced a series of initiatives designed to promote sales," Caldwell said. "ES and the performance IS good. Those customers will be more sensitive to price. ”

In may, United States market overall sales increase of 19%, Lexus has been leading since introduced a discount car rental and lower the costs of policies. These incentive measures and does not continue in the next 6, July, Lexus will focus shifted to brand advertising campaign. Lexus CEO Mark Templin said yesterday: "we believe that the luxury car market growth rate should be higher than overall market growth faster. ”

Mercedes continued growth

Mercedes redesigned e-class sedan continues growth trend, 5 month sales almost doubled to $ 5476. At the same time, Mercedes will each car sales promotion costs reduced by 54%, currently $ per car 2834. Mercedes-Benz United States the company's Chief Executive Officer of Ernst Lieb says, the company will continue to reduce the margin of preference. But he also said that this company is no small challenge, competitor because of Lexus and other initiatives continue to exert pressure to Mercedes. Toyota's luxury brand in each car on investment promotion cost $ 1656, compared with last year in may increased by 38%. Lieb, compared with Mercedes dealer, Lexus dealer profit space larger, so they can be sold through lower prices. "Mercedes now sure at this point a fuss. Lexus dealers have larger profit margins, and competitors, their price flexibility. "Lexus's spokesman said on dealer profit space, she said there by adjusting prices dealers deal of freedom.

BMW sales decline

BMW 5 month sales a decline, partly because the company is adjusting strategy, soon consumed current 5 series models, thus contributing to the new 5 series free more space. Were sold during the month of BMW 5 Series Sedan 2289 vehicles, compared with 41% reduction. So far, the old paragraph 5 Series Sedan this year's total sales volume declined 34%, BMW in its two major competitors behind. BMW brand sales this year at 81450 on, compared to the same period last year increased by 6%.

Universal luxury car brand Cadillac sales growth 5/54% to $ 12328. SRX sports multifunction

Car sales turned over six times as much to $ 4081, CTS sedan sales increased by 20%. Cadillac sales efforts fall 15% last year to $ per car 4748. This promotional effort is far greater than any competitor, second only to Ford Lincoln USD per vehicle 4987, promotional costs. Lincoln, sales declined 9.5 percent, to 7755.

Volkswagen Audi departments may 9205 car were sold, compared to the same period last year an increase of 23%, this is the best in the United States in the history of the Audi's 5-month performance. Honda Acura sales volume increased by 24% to $ 11766. New Acura MDX SUV is the month of may, the biggest winners at 65.5 increase sales. Nissan's Infiniti sold last month 8091 car, an increase of 25%. Tata said its Jaguar brand may only sell 962 car, drop to 18% of the Land Rover brand sales increased 22% to $ 2709 car SUV. (Sisi)