Ford eliminated under the Mercury brand have started off production line
CRI news according to two informed , car Ford is considering phasing out its brand of mercury, and has started preparing to close its production line. It is learnt that the Mercury brand is the son of the old Ford, Ford II's father, Edwin Cyrus ・ Ford (Edsel Ford) was founded in 1939.
The two are not willing to disclose the names of the insider said that the current Ford senior officials are ready to request proposals for closing the Mercury brand June submission of company managers. The informed that mercury will be renewed next year out of two models, and Ford are also not intended to promote their products, just let it run its course.
As the United States only to avoid bankruptcy of the enterprise, Ford has in accordance with company CEO Allen ? Murali's opinion stressed the importance of the brand. The informed view of the mercury extinction time depends on the Ford senior convince dealers give up the brand's speed.
Global perspective projections sector analysts John ・ walkover novyy TOKOZ (John Wolkonowicz) said: "perhaps the United States currently has a lot of people think that the mercury have been discontinued. From the beginning, mercury is Ford's unremarkable brand. ”
Currently, the industry generally believe that Ford in 2010 is expected to realize substantial earnings returns. It is expected that Ford will be in the third quarter of this year will completed within brand Volvo sold China Geely automobile's work, along with the Mercury brand has gradually been eliminated, and expected future Ford will leave the company with the same name brand and Ho car brand Lincoln .
It is understood that Ford had said earlier, it is expected that the Lincoln brand of shipments will increase, and the Mercury brand will be reduced to a few specific models.
If a large message members says eliminated mercury, this means that since 2000, carmakers have Detroit off brand will be five. The remaining four respectively Ponty grams, Saturn, century-old car Ozzy Mobil (Oldsmobile) and Plymouth (Plymouth).
For the above message, Ford spokesman Mark ? truby (Mark Truby) said: "we do not plan on Mercury brand. As with any high quality enterprise, we will continue to assess the potential of new brand portfolio. Once when we make adjustments to the plan, we will respond promptly to inform you. (Yi Hai)