Auto Car Show Parts

An CRI Ford Motor Company to sell its European brand, said in the fourth quarter of this year there are 71 years of production history of the Mercury brand, will convertion Lincoln .

Ford Americas President mark fields (Mark Fields) told reporters that the Ford Board of Directors voted today in the fourth quarter to stop production of mercury's four models. He said that Ford will be this week issued a letter to 1712 a mercury dealers, buy them, and to provide them with the operation of Lincoln car franchise. Phil I refused to disclose the expected costs, he said, "we will absorb the discontinuation of mercury have short-term costs, improving the financial situation. We are on Mercury's history is very proud of, but we now want to look further. "CEO Allen ? Murali (Alan Mulally) has the same name as the revitalization of the Mercury brand to avoid bankruptcy, he has emphasized that mercury is the only major United States automobile manufacturers. Mercury vehicles in 2000 to 2009, sales fell by 74%, Ford, Mercury sales in the month of may has declined by 11%. Phil says, is located in the State of Michigan, Dearborn's Ford, will take more resources into the Lincoln brand. Massachusetts universal perspective projections (Global Sight) automobile analyst John Wolkonowicz said, "the Mercury brand sales volume is too low, has been unable to maintain the company's business, it is not possible to obtain profit for the company. ”

Mercury

Has become history of the brand

Mercury will and Pontiac, Saturn, Ozzy Mobil and Plymouth, become lost in the 21st century Detroit brand. Edsel ? Ford (Edsel Ford) is the founder of the Ford Henry Ford (Henry Ford), son of the great depression, he established the mid-price Mercury brand, as an alternative to the mainstream of Ford and upscale Lincoln.

National Automobile Dealers Association's President Ed Tonkin said in a statement, "for a 70-year history of the brand, it is a sad day. Ford must consider dealer in facilities, equipment, personnel and training funds spent, and rapid measures. These dealers should receive fair compensation. "Phil says, in the United States there are 276 separate Lincoln Mercury dealers, remaining seller with Ford showroom. Phil says, mercury dealers "will be fair and reasonable compensation. "Lincoln Mercury dealers Committee heads Bob ? Tasca (Bob Tasca Jr.), stated that the Ford on the harm caused by independent dealers. Tasca in Rhode Island and Massachusetts have Lincoln Mercury and Ford Hall, he said, "this thing in emotional will make it difficult to accept that some dealers and even for the mortgage on their house. There are a lot of people will go through this period and the development of better, but there are also some will fail. ”

Ford

Cancel the Tracer program

Ford's global product development director Derek ? Kusak (Derrick Kuzak) said that Ford has cancelled the mercury Tracer program, this Focus series of small cars original plan in late this year. Kusak said that in the next four years, Lincoln will launch 7 new or revised Deluxe models. While Lincoln's new small car, will not be taking the Tracer. Kusak said: "this will be specifically for the Lincoln design without is empty with Lincoln Mark mercury or Ford. "Mercury in 1978 's sales reached a peak of 579498 vehicles, and in the last year, Mercury sales dropped by 84 per cent, only 92299. According to the New Jersey Woodcliff Lake car data research company researchers given data, because the United States automobile market recovery, Mercury's sales for the month of May this year increased 12%, lower than the overall sales volume increased this year Ford 30% range. As of this year in may, the mercury in the United States market share to 0.9%, and in the same period in 2009.

Since September 2006, after the return from the Boeing Company, Murali is committed to improving the quality of products, expansion of Ford's product range, to alleviate its pickup and SUV 's. He concluded his Ford for three consecutive years of losses in the last year the company achieved revenues of US $ 27, and said the 2010 Ford will be "100% profitable. "Ford's European luxury brand failed to achieve the company 1/3 profit goals, Murali also considering to sell it. Ford over the past three year sold , Jaguar Land Rover and Aston Martin, also in this year March will Volvo sold to China's Zhejiang Geely holdings co., Ltd. Phil says, "this does not change our financial trend, we have already said, in 2010, 100% profits. We decided to focus our energies and resources to continue to accelerate the Ford and Lincoln brand development. "Ford 4: 15 p.m. in New York's integrated trading stock price 44 cents (3.9%) to $ 11.85. This year, Ford's stock price has gone up 19%. (Sisi)