Opel wants to scale back to the end of the introduction of China General or
In the Chinese market gradually atrophy brands Opel, is planning a massive return to the world's largest car market. Last week, General Motors Opel top said China as Opel to develop one of the emerging markets, will be the Opel's next strategic global markets.
China will become the strategic markets
Last week, according to local media reports, Germany, General Motors will formally before the end of this year in China car sales Opel brand. "China will become Australia and Latin America, the Opel's another strategic global markets. "Opel CEO Luorui in media interviews, said. However, there is currently no clear Opel will take the lead in which products imported into the Chinese market.
General Motors has been reluctant to sell Opel cars outside Europe, for fear that affect other used Opel technology brand sales. 3 months ago, Opel was cancelled export to the United States, as General in passenger cars and Opel United States sales of Buick, Regal, other models are coincident. In China, the best-selling new Buick and Ying long, its prototype vehicles from Opel. But luorui lap that China Opel Germany because its brand image, or different from the common Chevrolet and Buick brand. But he said that the Opel must remain in the amount of products for the Chinese market non-card image.
For vertical face luorui Germany media's remarks last week, General Motors China companies that have yet to be detailed information or notice.
Poor in China's development
At present, the general operation of the Opel brand in China's development in China and do not get what they want. 2007 Opel's sales more than 3000 vehicles, but in 2009, Opel's sales volume remained at around 4000 vehicles. Opel has been introduced to China, Philips Yate GTC and Andhra, several models, but since last year, Opel B-class cars Weldon is no longer imported.
With this, the Opel dealer network are also gradually atrophy. 3 years ago, Opel has China conducted a round network expansion. But the first half of this year, following the Tianyu Cheung Hing and plus up to two Opel shop exit Opel network, due to factors such as sales, Beijing Wen Pei auto sales company also exit Opel network, only provide maintenance services. At present only in Beijing-Mong an Opel dealer. Furthermore, the General Chinese official said that at present no development plan of the new Opel dealers. Nationwide, Opel has a total of 23 distributors. (Lo-Ying)