Keeping up with fashion trends Ferrari or will push a four door sports car
In the Mercedes-Benz CLS leads, automotive manufacturers have implemented four-door sports car series. If Porsche Aston Martin Rapide of Panamera, Porsche's and the future will debut next-generation Mercedes-Benz CLS, BMW Coupe 6 series Gran. Nowadays four door left has become the fashion trend, of course, of flagship left the also inevitably Ferrari's heart.
Ferrari sports car concept diagram 4 doors
It is reported that prior to this Ferrari President Luca di Montezemolo issued a statement that they will not be blindly follow the trend, the introduction of the so-called four-door models. But as far as caradisiac.com news that Ferrari is planning to launch a four-door sports car.
612 Scagietti
The car will be 612 Scagietti substitutes for the platform build. It is understood that the 612 Scagietti alternatives listed in 2012, it will be the Ferrari's first use of hybrid models, it also means that the four-door sports car will likely adopt hybrid system.
But from an economic point of view, in order to achieve this vision, Ferrari must develop new marketing strategies to attract more customers, increase their sales. However, in order not to reduce the Ferrari brand positioning, marketing strategy must be especially cautious.
(Global network of auto channel Trainee journalist Gong Mandarin)
(Global network of automobile)