Ford's mercury will be in late September or early October completely discontinued
An CRI decisions automobile Ford at the end of September or early October to start off its Mercury car brand.
It is learnt that the Mercury brand has up to 71 years old, Ford had hoped earlier this year by 31 December of the brand, and closed its dealer operations.
According to three dealers to media messages, Ford plans to be in this past September 30th cut-off Mercury Grand Marquis (Mercury Grand Marquis) car, Mountaineer SUV will be 1 October formally discontinued, Milan midsize sedan will be on October 2, discontinuation, Mariner small SUV will be cut-off on 3 October.
Ford spokesman Robert ・ Parker (Robert Parker) in an e-mail message that Ford will be the discontinuation of the mercury in the fourth quarter. But he also adds, but for the discontinuation of specific time we still no final decision has yet been taken.
According to several dealers that mercury dealers submitted final in the month of the factory order quantity. These cars will arrive within 30 days of the dealer's hand. If the dealer wants to further supplement the inventory at a later time, you can only select from other dealers. early replenishment
Head of marketing, sales and service for Ford United States District Vice President Ken ・ skube (Ken Czubay) indicates that, from 1 July onwards, the mercury has a 38-day supply of time, he expected mercury dealers will be 31 December will be the car sold.
It is reported that Ford has in the last month 2, external representation, will close at the end of this year, and mercury car brand, as well as the production of research and development will focus on its two brands Ford and Lincoln . It is reported that Ford Mercury dealer in the United States a total of 1712 home, but do not have a separate sale of mercury's shop. In order to compensate for the loss of the Distributor, Ford Mercury dealer was given a certain amount of cash. But in the sold out all mercury surplus stock and close franchisees before these dealer shop will not be given the amount of cash. Fill in amount based distributor of different from several thousand dollars to $ 1 million.
In the past few years, Ford has cut its dealer network, reduce place mainly in big cities. The annual sales volume increased dealers will be preserved. Ford CEO Murali on dealer consolidation basically as planned in an orderly way.
It is reported that Ford announced the closure of mercury brand is foreign confirmed that its 2010 performance expectations for profit "steady" but 2011 performance will take place in 2010 on the basis of detailed improvements; but did not specify the cost of closing the Mercury, but also do not give specific profit goals. Statistics show that Ford cars in 2009 for annual profit, for the first time since 2005. 2010 first quarter profit of 21 million, and the final results are expected in 2010 as a steady upward profit. 2006-2008, total losses of us $ 30 billion-Ford. (Yi Hai)