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Japan Toyota Motor Company CEO, Toyota chapter men's statement yesterday, deep bow apologize to consumers, consumers want to dispel doubts. But foreign media and buying, to call them "belated apology", and stated that the apology was the failure of the crisis.

While the United States a television will Toyota recall events and recently just make a lot of heated discussions in the woods of scandal, said Toyota recall events is the "Woods unrest".

Toyota, Toyota chapter men's recall events bow apology

Media Ruiping

Belated apology "pale and weak"

The New York Times this morning comment, while Toyota chapter men bow apology message takes up major newspaper headlines, but no cheers. Toyota to a growing security issues as problems, this is the crisis management of the "Achilles heel".

At the same time, Toyota announced male is in chapter mass recall, two weeks later at a press conference, Toyota was severely criticized United States media, TV or even alleged that Toyota can and because of the sexual scandal now stopped the game Golf (Gallery Forum) ball players Woods "comparable". The media say, while Toyota is the world's leading brands, to clean the image won the trust of customers, but in recent weeks they reproduce the "Woods unrest."

United States crisis management expert criticism that Toyota's "press conference held too late", this lets the apology seems "pale and weak", and pointed out that the United States customers properly convey information should be handed over to the United States.

"Japan manufacturing" flagship distressed

United States the International Herald comments that Toyota belated apology can become a corporate security crisis "slow response" mode "model".

Said that Toyota's recall and information disclosure through a "long process", and its corresponding is, its face consumers on security concerns when the "no tight not slow" attitude. Always take the "quality, credibility," known but Toyota's "credit crisis," planted a big falls.

Singapore Joint morning post, Toyota stamp out "the myth of Japan manufacturing".

According to the report, the automobile industry has replaced semiconductor become Japan dominating the world the most representative of the industry. But the sudden emergence of Japan Automobile manufacturing, not only to the amount of winning success, but also get rid of the "cheap" old image, Japan into the "quality product" of the maker of the realm.

But the sudden turn of the tide of global product recall, not only can cope is a problem, even "the flagship" Japan manufacturing can keep also doubtful. The seriousness of the problem is not a corporation, an industry can assume, Japan National anxious, depressed.

People's network in Tokyo on 9 February (in green) Toyota automobile company 9, announced the recall of the new Prius (Gallery Forum) , 4 hybrid cars. Due to the braking system is flawed, the number of global recall about 43.7 million units. Director of Toyota chapter men at the press conference, saying that "a customer Tim trouble and concern about the apology," this is the Toyota President following 5, first apology after public apology, he also said that he plans to visit United States in the near future.

Announce Recall of 4 hybrid cars that last year, listing of new Prius, Lexus HS250h, SAI, plug Prius. Last may offer new Prius continues to receive complaints of brakes. According to the Japan national land transport statistics, the new Prius brakes complaints from 1 February to 9 March midnight has reached 94 pieces. The new Prius is sold in nearly 60 countries and regions. In the green car tax policy under the impetus of the new Prius and old models of total sales volume remained at last year's Japan's domestic new car sales in the first place. As a symbol of Toyota technical level and the company's flagship car, the new Prius will no doubt recall to Toyota's operating heavy blow.

Toyota has previously indicated that brake problem is not a bug but rather a "feeling" that can be resolved simply by maintenance. However, because of the new Prius brake repeatedly complained that Toyota on things not paid enough attention to attitude also were frequently criticized companies believe that recall the inevitable. Japan domestic will start from 10 April Prius repair, other 3 car will be ready to begin repairs. Toyota will recall motor brake maintenance of electronic braking systems. Will in all sales outlets on the system of computer programs make changes, it is expected that the entire process takes several minutes. Toyota calls on customers in driving the car if the repair is not on the hard brake stepping on the brake pedal.

9, Tokyo Stock Exchange on the Toyota Motor Corporation stock closing price rebounded slightly compared with the previous trading day price 95 yen per share, closing to 3375 yen, or $ 2.9%. Since Toyota to land transport, declare the new Prius, recall (4) hybrid vehicles, quality management is further expanded. The market believes that investors optimistic about the "negative material was shook up", began to buy Toyota stocks. Market participants also pointed out that, if Toyota cannot restore the brand image of the United States, performance is likely to continue to suffer from combat.

(People's network)

[Edit: meipeng]